Iraq

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iraq.

Country Report

Staple Foods in Iraq

Oct 2024

2024 has been a year of unprecedented stability in Iraq for consumers and suppliers. This stability is linked to the 10% revaluation of the Iraqi currency in 2023, which has helped keep prices stable and even lowered prices in some categories of…

EUR 2,275
Country Report

Cooking Ingredients and Meals in Iraq

Oct 2024

Cooking ingredients and meals in 2024: The big picture

EUR 2,275
Country Report

Consumer Health in Iraq

Sep 2024

The local currency has strengthened against the US dollar in 2024 making products cheaper and thus boosting sales of consumer health products. Reforms in the banking sector are pushing most of the supply chain to rely on formal financial systems.…

EUR 2,550
Country Report

Dairy Products and Alternatives in Iraq

Aug 2024

Local production of dairy products and alternatives in Iraq is rising with government support. This increases the local availability and affordability of dairy products, but imports are needed to meet demand, especially in cheese and butter. Baby…

EUR 2,125
Cities

Baghdad in Iraq

Jul 2024

The Baghdad in Iraq report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

EUR 750
Country Report

Snacks in Iraq

Jul 2024

2024 saw strong positive sales growth across snacks in Iraq despite high inflation and the rather chaotic scene on the supply side. While imported products and international brands are popular among affluent urban professionals, the majority remain…

EUR 2,275
Country Briefing

Commodities: Iraq

Jun 2024

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Iraq covers production and consumption trends in agricultural commodities, energy…

EUR 325
Country Briefing

Income and Expenditure: Iraq

Jun 2024

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

EUR 325
Country Report

Alcoholic Drinks in Iraq

Jun 2024

Alcoholic drinks in Iraq faced huge challenges in 2023 after the Iraqi Government announced stricter enforcement of the 2017 ban on the sale of alcohol. In the KRG meanwhile, strong sales growth is being seen as the alcohol ban is not enforced there.…

EUR 2,275
Country Report

Tobacco in Iraq

Jun 2024

Surging demand for e-vapour products was the main trend in tobacco in Iraq during 2023, as demand for cigarettes and smoking tobacco falls. Notably, new consumers, including women and young adults, tend to find vaping preferable to smoking.…

EUR 2,275
Country Briefing

Households: Iraq

May 2024

The number of households is set to increase moderately, while the average household size will shrink in Iraq over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

EUR 325
Country Briefing

Economy, Finance and Trade: Iraq

May 2024

The report examines the economic landscape of Iraq and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by private consumption, government spending,…

EUR 325
Country Report

Beauty and Personal Care in Iraq

Apr 2024

All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…

EUR 2,550
Country Report

Tissue and Hygiene in Iraq

Mar 2024

The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…

EUR 2,550
Country Report

Home Care in Iraq

Feb 2024

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

EUR 2,550
Country Report

PEST Analysis: Iraq

Dec 2023

Although state finances have been improving, Iraq suffers from significant corruption and external interference in its domestic affairs. Inflation has been well controlled, but lower oil production could plunge the economy into recession in the short…

EUR 325
Country Report

Soft Drinks in Iraq

Dec 2023

Soft drinks saw rising demand in 2023 despite challenges such as the weak exchange value of the dinar and a lack of structure in the industry. Population growth and the youth of Iraq’s population are major reasons for rising demand in carbonates,…

EUR 2,275
Country Report

Hot Drinks in Iraq

Dec 2023

2023 saw positive growth in all categories of hot drinks due to population growth and an easing of inflation. However, all industry players continue to face major structural issues, with coffee and other hot drinks importers in particular facing…

EUR 2,275
Future Demographics

Iraq in 2040: The Future Demographic

Oct 2023

Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age…

EUR 1,025
Country Briefing

Business Dynamics: Iraq

May 2023

This report assesses the business environment in Iraq, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…

EUR 325
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