Jordan

In 2024, sales of cooking ingredients and meals grew. The industry, no longer impacted by the COVID-19 pandemic, was boosted by a resurgence in the number of tourists and eating out, which was particularly beneficial to sauces, dips and condiments…

Consumer health has seen moderate growth in current value terms in 2024 with stronger gains restricted by the economic uncertainty and declining purchasing power. Sales are being driven by population growth, an increase in self-medication, broad…

In 2024, value growth in dairy in Jordan is being driven partly by the rising cost of raw materials, particularly milk. An increase in tourism, more women in the workforce, and the expansion of chained supermarkets and hypermarkets is also fuelling…

In 2024, snacks in Jordan is experiencing a marginal decline due to reduced purchasing power among Jordanians. This economic strain is driving consumers to shift away from international brands in favour of more affordable local and regional…

The Irbid in Jordan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Amman in Jordan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

In 2023, Jordan's alcoholic drinks industry has been witnessing marginal growth, driven by strong on-trade demand. The rise in tourists during the first three quarters boosted on-trade sales. However, there has been an increasing decline in tourists,…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, tobacco in Jordan has seen growth in current value sales, largely due to consumers shifting from cigarettes to more expensive alternatives. Although cigarette volumes experienced a slight decline as consumers moved towards reduced-risk…

The number of households is set to increase moderately, while the average household size will shrink in Jordan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…

In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…

In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…

Hot drinks in Jordan has been performing well in 2023, attributed to a surge in tourist numbers following the end of the COVID-19 pandemic. This uptake in overnight tourists during 2023, totalling, has notably influenced foodservices and on-trade…

Staple foods in Jordan has been impacted by price inflation in 2023, especially in rice. Jordan imports 90% of its rice from the US which has suffered from a drop in its rice yield, thus putting upward pressure on the price of rice. Foodservice sales…

Although Jordan’s tax burden is relatively low, limited economic freedom hinders private sector progress and state finances are stressed. Economic recovery is continuing and inflation is very low, but the foreign investment climate faces challenges…

Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and…

This report assesses the business environment in Jordan, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Retail in 2022: The big picture