Megatrends in Mexico

October 2024

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in Mexico.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Mexico report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Mexico report answers:

  • How is the consumer mindset in Mexico changing? In Mexico, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Mexico purchase decisions?
  • Where and how do consumers shop in Mexico?
  • What health-related activities do consumers in Mexico participate in?
  • What megatrends should I focus on in Mexico (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends Framework
Digital Living is shaping Mexico’s consumers values and behaviours
Convenience
Rappi to introduce ultra-fast delivery service in Mexico
Mexicans rely on digital tech to facilitate everyday tasks
Consumers seek more flexible travel and work arrangements
Shoppers enjoy the immediacy of stores versus ordering online
Online shoppers appreciate the flexibility and variety of e-stores
Younger consumers seek more convenient alternatives to cooking from scratch
Digital living
Mexican start-up kAI launches smart personal assistant and AI-powered task manager
Millennials lead the way in digital tech use
Consumers continue to be concerned about data privacy
Millennials are the most receptive to personalised offers
Mexicans turn to people they know for recommendations
Consumers expect a return to face-to-face activity post-pandemic
Diversity and inclusion
Marias Gamesa’s “Imperfect Motherhood” campaign pays homage to mothers
Gen X and Gen Z are the most likely to voice their opinions online
Millennials are the most politically active cohort
Mexicans are paying more attention to inclusivity
Consumers are holding companies and brands to account
Experience more
Porsche launches its “Porsche Now” experience in Mexico City
Socialising, both in person and online, is crucial for Mexicans
Mexicans enjoy an all-inclusive holiday experience
Millennials are the most eager for tailored experiences
Personalisation
Sky México launches Sky+, an AI-powered personalised streamed entertainment service
Consumers weigh up data protection concerns with a desire for personalised offers
Millennials value the opportunity to express themselves
Premiumisation
Cargill relaunches Pingo dog food brand in Mexico with a more premium positioning
Aspirational consumers seek unique products and services
Millennials feel the most financially secure
Quality stands out as a key priority when it comes to home care
Pursuit of value
TJX partners with Grupo Axo to develop off-price fashion retail in Mexico
Mexican consumers are price sensitive
Shoppers continued to be impacted by the cost-of-living crisis
Frugal consumers join the repurposing movement
Mexicans expect to save more in future
Shopper reinvented
Oxxo convenience stores introduce contactless payments
Young consumers trust celebrity-endorsed brands
Stores are still the preferred option for most types of purchase
Mexicans are more likely than globally to follow brands on social media
Millennials start to embrace social commerce
Sustainable living
Neko makes solar energy accessible to consumers and small businesses
Mexicans want to play a part in protecting the planet
Older consumers are the most eager to recycle and repair
Water conservation is a crucial issue in drought-prone Mexico
Mexicans take political and social issues seriously
Eco-conscious consumers favour biodegradable and recyclable packaging
Wellness
Functional sports drink Prime Hydration celebrates its Mexican launch
Meditation is a highly popular way to relieve stress
Mexicans are linking health and wellness with better nutrition
Consumers continue to be concerned about personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today
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