Megatrends in Saudi Arabia

October 2024

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Saudi Arabia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Saudi Arabia report answers:

  • How is the consumer mindset in Saudi Arabia changing? In Saudi Arabia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Saudi Arabia purchase decisions?
  • Where and how do consumers shop in Saudi Arabia?
  • What health-related activities do consumers in Saudi Arabia participate in?
  • What megatrends should I focus on in Saudi Arabia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Consumers set to prioritise digital living and convenience as lifestyles continue to speed up
Convenience
Chinese food delivery app Keeta arrives in Saudi Arabia
Millennials rely heavily on tech to make their lives easier
Saudis seek more flexible working conditions
The prospect of better warranties attracts shoppers to physical stores
Online shoppers enjoy the flexibility of e-commerce
Meal kits provide a convenient solution to those with no time to cook
Digital living
Smart city project Neom teams with Pony.ai to develop autonomous mobility solutions
Millennials rely heavily on home-delivered food
Consumers are wary of sharing their data with the private sector
Millennials are willing to share their data in exchange for targeted offers
Friends and family remain the first port of call
Consumers embrace the thought of more face-to-face interactions in future
Diversity and inclusion
Nivea partners with Amazon to promote skin-positivity message to Saudi consumers
Saudis tend to care more for causes aligned with their values than their global peers do
Millennials are eager to bring about positive change
Millennials are the most eager to experience other cultures
Consumers are increasingly focused on the positive practices of businesses
Experience more
New “social dining” experience demonstrates Saudi Arabia’s commitment to change
Social reforms are opening up new experiences for consumers
Relaxation is the primary travel motivation
“Shoppertainment” gains traction
Personalisation
Personalised meal plan service MealPlanet is poised to enter Saudi Arabia
Younger consumers enjoy tech-driven experiences
Modern consumers are eager to express their personalities
Premiumisation
Saudi Coffee Co unveils new premium coffee brand using locally-sourced beans
Millennials seek uniqueness and personalisation
Discerning shoppers do their research before buying
Taste and natural ingredients are key draws for food buyers
Pursuit of value
Electronics resale platform Soum set to expand into new sectors
Young consumers make use of tech to find suitable products
Saudi consumers are relatively confident
Consumers take a growing interest in the circular economy
Shoppers are keen to maximise value
Shopper reinvented
Grocery retailer Panda uses Revionics’ AI-powered platform to optimise prices
Millennials demand personalisation and transparency
Shoppers enjoy a mix of online and offline solutions
Saudis are keen to engage with brands via social media
Young consumers embrace social commerce
Sustainable living
Fonte supports circular plastic economy with recyclable bread packaging
Most Saudis are benevolent and community-orientated
Recycling is not widely practised
Reducing food waste is the most important environmental priority
Shoppers take brands’ values seriously
Recyclable packaging is deemed the most sustainable
Wellness
Bioniq partners with Al Borg to roll out personalised supplements in Saudi Arabia
Massage is the most common way to beat stress
Digital health solutions are on the rise
Saudi residents remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today
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