Oman

Staple foods is set to see ongoing growth in Oman in 2024. While certain categories are deemed indispensable, Omani consumers remain sensitive to pricing, which underpins ongoing support for local brands. This has been further reinforced by some…

Oman's cooking ingredients and meals market is seeing a continued shift towards healthier choices, which is influencing the manufacture and labelling of products. The combination of rising health awareness and traditional culinary practices means…

Consumer health continues to grow in Oman in 2024, driven by population growth, rising GDP per capita improving brand availability and greater affordability due to increased local production and a wider range of generics. OTC categories remain…

Dairy products have an established role in the daily diets of the Omani population, making demand relatively resilient. Moreover, increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and…

Demand for alcoholic drinks increased in Oman in 2023 as the presence of affluent expatriates in the country supported demand. Positive growth in beer, wine and spirits is also being supported by buoyant inbound tourism flows and the rebound being…

Snacks in Oman is poised for gradual growth in 2024 due to a rising population and a recovering economy. Snack prices are slightly higher than average, but this may be offset by increased employment and purchasing power. Larger snack packages cater…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Tobacco in Oman in 2023 is expected to grow gradually due to a slight population increase and moderate inflation at 1%. The Consumer Price Index for tobacco was also higher than in the past five years in July 2023. Growth is projected to accelerate…

The number of households is set to increase moderately, while the average household size will shrink in Oman over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The report examines the economic landscape of Oman and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption. However, global economic…

In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the…

The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…

In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…

After the easing of COVID-19 restrictions, social gatherings have surged, driving a significant uptake in hot drinks in 2023, notably coffee and tea. In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality, making it…

Oman is managing its state finances well and its absolute monarchy creates stability, but economic freedom remains constrained. Whilst the economy is slowing, high oil prices have been supportive and inflation is low, but reliance on oil is large and…

The Muscat in Oman report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

This report assesses the business environment in Oman, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…