Philippines

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Retail sales of staple foods in the Philippines are projected to show positive growth in volume terms throughout 2024, despite sustained inflationary pressures that continue to push up food prices. This rise in costs is largely attributable to energy…

The market for rice, pasta, and noodles in the Philippines is set to register positive volume growth in 2024, following the upward trend from the previous year. Packaged noodles continue to dominate retail volume sales within the category; however,…

Despite ongoing inflationary pressures, the market for processed meat, seafood and alternatives to meat is poised for an improved performance in retail volume terms in 2024. The return to normal working patterns post COVID-19 has driven demand for…

Retail volume sales of processed fruit and vegetables are set to register continued growth in 2024, despite the ongoing impact of inflation. Such products are frequently used in home cooking, especially shelf stable fruit, which is a common…

While the Philippines is a rice-eating nation, the increasingly hectic lifestyles of consumers have propelled the expansion of breakfast cereals in retail volume terms. Due to their ease of preparation, such products have emerged as a convenient…

Despite ongoing inflationary pressures, the baked goods market in the Philippines is projected to expand in volume terms in 2024. Bread holds a significant place in Filipino culture, deeply embedded in the traditional bakeries known as panaderyas,…

In 2024 sweet spreads in the Philippines is benefiting from sustained momentum in terms of increased mobility as people return to school and workplaces, supporting a rising snacking trend and growth in consumption of chocolate spreads and nut and…

Sauces, dips and condiments in the Philippines is recording solid growth in terms of retail and foodservice volume sales in 2024. While local consumers continue to return to foodservice channels, the trend for at-home cooking persists. Several sauces…

Despite the continued strain on finances for many people in the Philippines, meals and soups is rising in both retail current value and retail volume terms in 2024. As local consumers strive to maximise their wages and incomes while the job market…

Edible oils in the Philippines continues to see rising demand in 2024, despite inflation’s impact on food prices. Growth is largely thanks to the efforts of players such as Nutri-Asia Inc and San Pablo Mfg Corp – these companies have been investing…

While inflationary pressures continue in Philippines in 2024, cooking ingredients and meals overall is seeing sustained growth in both retail and foodservice. Products within edible oils and sauces maintain relevance as key ingredients that Filipino…

Sales of premium and luxury cars in the Philippines continue to be significantly influenced by the economic landscape in 2024. Therefore, the trends seen connected to urbanisation and the growth of the middle-class are helping to boost sales in…

Designer apparel and footwear (ready-to-wear) is increasingly incorporating digitisation in the Philippines in 2024, such as seen with Dior optimising 3D printing to amplify intricate designs and modernise its image. Hermès is also incorporating new…

Luxury goods in the Philippines is being supported by ongoing urbanisation in the country in 2024. Alongside the urbanisation trend, we are seeing increases in consumer spending and purchasing power, alongside growth in the number of premium retail…

Sales of fine wines/champagne and spirits in the Philippines in 2024 are being supported by the robust performance seen in the hospitality sector, especially hotels and casinos, since the end of the pandemic era. As noted in a cross-category trend,…

The growth of experiential luxury in the Philippines in 2024 is supported by ongoing urbanisation trends in the country, alongside an expanding middle-class segment of consumers and the lowering levels of inflation leading to stronger spending power.…

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Cebu in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the…