Philippines

In 2024 sweet spreads in the Philippines is benefiting from sustained momentum in terms of increased mobility as people return to school and workplaces, supporting a rising snacking trend and growth in consumption of chocolate spreads and nut and…

Sauces, dips and condiments in the Philippines is recording solid growth in terms of retail and foodservice volume sales in 2024. While local consumers continue to return to foodservice channels, the trend for at-home cooking persists. Several sauces…

Despite the continued strain on finances for many people in the Philippines, meals and soups is rising in both retail current value and retail volume terms in 2024. As local consumers strive to maximise their wages and incomes while the job market…

Edible oils in the Philippines continues to see rising demand in 2024, despite inflation’s impact on food prices. Growth is largely thanks to the efforts of players such as Nutri-Asia Inc and San Pablo Mfg Corp – these companies have been investing…

While inflationary pressures continue in Philippines in 2024, cooking ingredients and meals overall is seeing sustained growth in both retail and foodservice. Products within edible oils and sauces maintain relevance as key ingredients that Filipino…

Sales of premium and luxury cars in the Philippines continue to be significantly influenced by the economic landscape in 2024. Therefore, the trends seen connected to urbanisation and the growth of the middle-class are helping to boost sales in…

Designer apparel and footwear (ready-to-wear) is increasingly incorporating digitisation in the Philippines in 2024, such as seen with Dior optimising 3D printing to amplify intricate designs and modernise its image. Hermès is also incorporating new…

Luxury goods in the Philippines is being supported by ongoing urbanisation in the country in 2024. Alongside the urbanisation trend, we are seeing increases in consumer spending and purchasing power, alongside growth in the number of premium retail…

Sales of fine wines/champagne and spirits in the Philippines in 2024 are being supported by the robust performance seen in the hospitality sector, especially hotels and casinos, since the end of the pandemic era. As noted in a cross-category trend,…

The growth of experiential luxury in the Philippines in 2024 is supported by ongoing urbanisation trends in the country, alongside an expanding middle-class segment of consumers and the lowering levels of inflation leading to stronger spending power.…

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Cebu in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the…

In 2023, beer continued to account for the most significant total packaging retail volumes within alcoholic drinks in the Philippines. Within beer, glass bottles remained the pack type to hold the most significant share of unit volumes. Although…

Demand for wound care products in the Philippines is expected to rise in 2024 as more consumers engage in physical activities that commonly result in minor injuries. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled…

Weight management and wellbeing in the Philippines is set to continue to gain ground in 2024, as an increasingly number of consumers turn to these products as a means of losing weight rapidly. Compared to other neighbouring countries in Southeast…

Demand for vitamins in the Philippines is expected to continue rising throughout 2024, driven by a strong focus on maintaining optimal physical health and a strong immune system, even after the end of the COVID-19 pandemic. While health protocols…

The market for sports nutrition products in the Philippines is poised for continued strong growth in 2024. This surge is partly driven by the increasing interest in sports and fitness that emerged in response to the COVID-19 pandemic. Many Filipinos…

One of the key factors supporting positive sales growth for sleep aids in the Philippines is the increasing prevalence of busy and stressful lifestyles among local consumers. The rise in the number of call centres, spurred by foreign investments and…

Paediatric consumer health in the Philippines is set to experience continued positive growth in 2024, largely due to the country’s relatively high birth rate and the culture of not skimping when it comes to spending money on children. However, it…