Santiago in Chile

July 2024

The Santiago in Chile report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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SANTIAGO HIGHLIGHTS

In 2016, Santiago's labour productivity (GVA per employee) was 46% above the level in the rest of Chile. The city's economic efficiency greatly stems from its educated workforce, as 32% of Santiago's population (aged 15+) has higher education, against 24% elsewhere in the country.

Greater disposable income per household

Disposable income per household in Santiago was 25% higher than in other parts of the country in 2016. The differential is boosted by the concentration of high value-added activities and, consequently, a 46% labour productivity advantage.

Higher spending on discretionary items

25% higher per household consumer expenditure (excluding housing and transport) in Santiago is reflective of higher household incomes in the city than in the rest of Chile. The city's residents allocate a smaller proportion of their spending to necessities, which leaves more funds for discretionary items, such as leisure and education.

Poor city affordability

Per household expenditure on housing and transport was 31% higher in Santiago than elsewhere in the country in 2016, signalling poor city affordability in light of a 25% income premium. Transport expenses are particularly high in the city (+52% per household over the rest of Chile in 2016) as Santiago struggles with traffic congestion.

The Santiago in Chile market research report includes:

  • Major Santiago cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Santiago in Chile in Santiago report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Santiago?
  • What is the consumer market potential in specific cities?
  • Which cities in Santiago have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Santiago in Chile

HEADLINES

Chart 1 Santiago City Scorecard Rankings Among 134 Latin America Cities
Summary 1 City Scorecard Compared to and 2023
Chart 2 Key Santiago Population Indicators Compared to Chile and Latin America 2023
Chart 3 Santiago Population Growth Compared to Chile and Latin America 2018-2028
Chart 4 Santiago Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2018-2028
Chart 5 Santiago Population by Age and Sex 2023
Chart 6 Santiago Consumer Expenditure per Capita Compared to Chile and Latin America 2018-2028
Chart 7 Santiago Consumer Expenditure Structure 2023
Chart 8 Key Santiago Digital Consumer Statistics Compared to Chile and Latin America 2023
Chart 9 Digital Consumer Historic Growth and Forecasts in Santiago 2018-2028
Chart 10 Santiago Disposable Income per Household Compared to Chile and Latin America 2018-2028
Chart 11 Number of Households by Disposable Income Band in Santiago 2018/2023/2028
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Santiago: 2018-2028
Chart 13 Santiago Household Possession of Kitchen Durables Compared to Chile and Latin America 2023: % of Households
Chart 14 Santiago Possession of Entertainment Electronics Compared to Chile and Latin America 2023: % of Households
Chart 15 Santiago Household Possession of Other Durables Compared to Chile and Latin America 2023: % of Households
Chart 16 Santiago GDP per Capita Compared to Chile and Latin America 2018-2028
Chart 17 Santiago Real GDP Growth Compared to Chile and Latin America 2018-2028
Chart 18 Santiago Inflation Compared to Chile and Latin America 2018-2028
Chart 19 Santiago Labour Indicators Compared to Chile and Latin America 2023
Chart 20 Economically Active Population and Unemployment Rate in Santiago 2018-2023
Chart 21 Santiago Labour Productivity Compared to Chile and Latin America 2018-2023
Chart 22 Number of Airport Passengers in Santiago 2018-2023
Chart 23 Automotive Circulation in Santiago 2018-2023
Chart 24 Santiago Transport Possession Compared to Chile and Latin America 2023: % of Households
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