São Paulo in Brazil

July 2024

The São Paulo in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

São Paulo in Brazil is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

São Paulo in Brazil helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The São Paulo in Brazil market research report includes:

  • Major São Paulo cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The São Paulo in Brazil in São Paulo report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in São Paulo?
  • What is the consumer market potential in specific cities?
  • Which cities in São Paulo have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

São Paulo in Brazil

HEADLINES

Chart 1 São Paulo City Scorecard Rankings Among 134 Latin America Cities
Summary 1 City Scorecard Compared to and 2023
Chart 2 Key São Paulo Population Indicators Compared to Brazil and Latin America 2023
Chart 3 São Paulo Population Growth Compared to Brazil and Latin America 2018-2028
Chart 4 São Paulo Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2018-2028
Chart 5 São Paulo Population by Age and Sex 2023
Chart 6 São Paulo Consumer Expenditure per Capita Compared to Brazil and Latin America 2018-2028
Chart 7 São Paulo Consumer Expenditure Structure 2023
Chart 8 Key São Paulo Digital Consumer Statistics Compared to Brazil and Latin America 2023
Chart 9 Digital Consumer Historic Growth and Forecasts in São Paulo 2018-2028
Chart 10 São Paulo Disposable Income per Household Compared to Brazil and Latin America 2018-2028
Chart 11 Number of Households by Disposable Income Band in São Paulo 2018/2023/2028
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in São Paulo: 2018-2028
Chart 13 São Paulo Household Possession of Kitchen Durables Compared to Brazil and Latin America 2023: % of Households
Chart 14 São Paulo Possession of Entertainment Electronics Compared to Brazil and Latin America 2023: % of Households
Chart 15 São Paulo Household Possession of Other Durables Compared to Brazil and Latin America 2023: % of Households
Chart 16 São Paulo GDP per Capita Compared to Brazil and Latin America 2018-2028
Chart 17 São Paulo Real GDP Growth Compared to Brazil and Latin America 2018-2028
Chart 18 São Paulo Inflation Compared to Brazil and Latin America 2018-2028
Chart 19 São Paulo Labour Indicators Compared to Brazil and Latin America 2023
Chart 20 Economically Active Population and Unemployment Rate in São Paulo 2018-2023
Chart 21 São Paulo Labour Productivity Compared to Brazil and Latin America 2018-2023
Chart 22 Number of Airport Passengers in São Paulo 2018-2023
Chart 23 Automotive Circulation in São Paulo 2018-2023
Chart 24 São Paulo Transport Possession Compared to Brazil and Latin America 2023: % of Households
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