Saudi Arabia

Sweet spreads is set to see current value growth in Saudi Arabia in 2024. Demand has been somewhat supported by a basic demand for such products, as, in addition to being frequently consumed with bread and other baked goods for breakfast and lunch or…

Retail value sales of sauces, dips and condiments are expected to grow in current terms in Saudi Arabia in 2024. Demand has been supported by the fact that several types of sauces, dips and condiments are considered staples in Saudi Arabian…

Meals and soups is set to record healthy current value growth in Saudi Arabia in 2024 with frozen pizza registering the strongest growth amongst the subcategories. This growth is set to be driven by rising demand for convenient, ready-to-eat options…

Edible oils is set to see current value growth in Saudi Arabia in 2024, with growth particularly high for healthier and less expensive alternatives. Given the rise in prices across almost all edible oils, affordability continues to drive demand for…

Cooking ingredients and meals is set to see growth in both volume and value terms in Saudi Arabia in 2024. Stronger domestic income, more women participating in the paid workforce, a rising population through a continuous influx of expatriates into…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi…

The Riyadh in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Jeddah in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Increasing awareness of effective wound hygiene practices, in addition to health and safety requirements in various occupational settings, are key factors driving the demand for wound care in Saudi Arabia. Individuals and healthcare professionals…

Weight management and wellbeing in Saudi Arabia is struggling to gain growth momentum overall, despite overall heightened health concerns and weight gain as a result of sedentary lifestyles during the pandemic. However, as the government continues to…

Demand for vitamins in Saudi Arabia continues to grow post-pandemic, with retail volume sales of both single vitamins (the leading category) and multivitamins rising in 2024. Driven by health awareness, especially in terms of supporting immune…

Although value sales of sports nutrition in Saudi Arabia continue to grow, demand for certain products, including sports protein RTD and sports non-protein products, remain below pre-pandemic levels following a significant drop during the pandemic…

Sleep aids in Saudi Arabia remains a dynamic performer within consumer health in 2024, recording another year of double-digit retail volume and value growth. Whilst consumer awareness of sleep aids has traditionally been rather low, the pandemic…

Retail value sales of paediatric consumer health in Saudi Arabia continue to rise in 2024, with positive performances across the category. Holding considerable value share and recording dynamic growth in both retail value and volume terms is…

While health awareness is increasing in Saudi Arabia, there may still be segments of the population that are not adequately informed about the NRT cessation aids available in Saudi Arabia. Therefore, overall demand for the category remains low and…

Retail value sales of herbal/traditional products in Saudi Arabia continue to rise in 2024, with particularly strong and rising demand for herbal/traditional cough, cold and allergy (hay fever) remedies, herbal/traditional topical analgesics,…

Despite a marginal decline in retail volume sales of eye care in Saudi Arabia compared to the previous year, overall demand remains significantly higher than pre-pandemic levels in 2024, and mainly driven by standard eye care. Several factors…

The ongoing increase of ordering foodservice and dining out continues to influence demand for digestive remedies in Saudi Arabia due to busy lifestyles, leisure and entertainment activities. The Saudi Food and Drug Authority (SFDA) has revealed facts…

Post-pandemic, local consumers are more educated about the health benefits of specific ingredients, and have become particularly interested in dietary supplements in Saudi Arabia with an immunity positioning, as well as those which are known to…

Value sales of dermatologicals in Saudi Arabia continue to rise in 2024, despite varying performances in terms of overall demand across the category. Unit price increases have been noted for certain dermatologicals, including antifungals, nappy…