Taiwan

Retail volume sales of sweet spreads in Taiwan have largely shown resilience post-pandemic. Despite the shift back to foodservice, consumption of sweet spreads rose steadily in 2024, with stability in retail volume and value terms. There was a marked…

As more consumers returned to foodservice establishments in Taiwan, the frequency of home cooking reduced in 2024, resulting in weaker retail volume growth in sauces, dips and condiments. Retail volume sales continue to rise but growth is stabilising…

With consumers increasingly dining out once again in Taiwan, there has been a decline in the frequency of consuming ready meals at home. There was a modest uptick in price, reflecting the broader economic conditions, that also curbed some demand.…

Retail and foodservice volume sales of edible oils in Taiwan increased steadily in 2024, with foodservice reaching close to pre-pandemic levels. Consumers are resuming their dining out habits resulting in the steady return of foodservice volume…

In 2024, cooking ingredients and meals in Taiwan witnessed a slowdown in volume sales across both the retail and foodservice channels. Retail sales of edible oils rebounded as the desire to dine out continued to recover following the pandemic,…

The Taipei in Taiwan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Kaohsiung in Taiwan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wound care in Taiwan is poised to record only modest growth in current value terms in 2024. Economic uncertainty has led to more cautious consumer spending in discretionary areas, including perceived non-urgent healthcare products. Many consumers are…

The market for weight management and wellbeing in Taiwan is set to experience continued growth in current value terms in 2024. The number of overweight and obese individuals in the population is on the rise, driven in part by the widespread habit of…

Demand for vitamins in Taiwan is expected to continue rising in 2024, reflecting the growing willingness of local consumers to take preventive measures to improve their general physical and mental wellbeing. While this trend is well-established, it…

Sports nutrition in Taiwan is set to continue its positive trajectory in 2024, driven by increased participation in fitness activities and heightened health awareness post-pandemic. As individuals prioritise their wellbeing, there is a growing…

The market for sleep aids is Taiwan is set to record continued growth in current value terms in 2024. Insomnia is known to affect millions of people in the country, with factors such as work pressures, family responsibilities, and health issues…

Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally…

The market for NRT smoking cessation aids in Taiwan is set to contract in current value terms in 2024, continuing the trend established during the review period. Demand is undermined by the fact that the prevalence of smoking among the population has…

Herbal and traditional products in Taiwan will continue to see positive growth in current value terms in 2024, driven by consumers increasingly favouring natural remedies for treating and preventing minor illnesses. This shift is largely due to…

Eye care in Taiwan is set to register continued growth in current value terms in 2024, driven by the high prevalence of dry eye syndrome and myopia. An estimated four million people in Taiwan suffer from dry eye syndrome, affecting 15-20% of the…

Consumption of digestive remedies in Taiwan is anticipated to continue its upward trajectory in 2024, with antacids serving as a primary driver of this growth. This trend underscores the widespread prevalence of gastrointestinal issues among the…

Demand for dietary supplements in Taiwan is set to continue to increase further in 2024. As with vitamins, demand has been buoyed by the growing adoption of more holistic and preventive attitudes to health, which are encouraging people to regularly…

The market for dermatological products in Taiwan is poised for positive, albeit modest, growth in current value terms in 2024, with the significant prevalence of skin diseases in the country underscoring this trend. Taiwan's subtropical climate,…

The market for cough, cold, and allergy remedies in Taiwan is expected to grow in current value terms in 2024, driven by a rise in respiratory infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key factor…