Thailand

In 2023, light vehicle sales declined due to excessive household debt, stringent credit terms and rising interest rates. Electric cars gained popularity and achieved outstanding growth in 2023. Chinese manufacturers have advantages in the EV sector…

Overall demand for premium and luxury cars in Thailand remains buoyant in 2024, with the category contingent on wealth among a niche segment of high net worth individuals. Although Thailand’s economic situation remains uncertain, as it continues to…

Following a significant decline in retail volume sales in 2020 as a result of store closures at the height of the pandemic, demand for designer apparel and footwear (ready-to-wear) in Thailand continues to recover in 2024. Growth is being supported…

Value sales of luxury goods in Thailand are growing steadily, driven by both local demand and the stronger return of international tourists. Bangkok is a particularly popular destination for personal luxury, as it is a hub for luxury shopping centres…

Increasing urbanisation is considered as one of the key driving factors to growing demand for fine wines/champagne and spirits in Thailand. Enjoying a drink with friends also remains a popular leisure activity, while many consumers appreciate being…

Value growth of experiential luxury in Thailand, driven by luxury hotels, is notably slowing in 2024, as part of a stabilisation trend following several years of dynamic sales performance when pandemic-related restrictions eased and consumers turned…

The Bangkok in Thailand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Beer continued to account for the highest total packaging retail volumes in alcoholic drinks in Thailand in 2023. Glass bottles dominated packaging volumes of beer in this year. Despite this, the category experienced a notable trend towards the…

Demand for wound care in Thailand continues to rise in 2024 as consumers resume their daily lives, which can result in higher incidence of minor accidents which need immediate care. Consumers are spending greater time outside of the home travelling…

Demand for weight management and wellbeing in Thailand continues to grow in 2024 across the category. Many consumers continue to focus on their health post-pandemic, which includes reviewing their overall weight and its potentially negative impact.…

Demand for vitamins in Thailand continues to grow strongly, with multivitamins recording a more dynamic performance in the first half of 2024 compared to single vitamins. Multivitamins are favoured for their perceived efficacy and convenience,…

Demand for sports nutrition in Thailand continues to grow across the category in 2024, as local consumers participate in physical exercise such as outdoor sports, including jogging, hiking and cycling, as well as visiting gyms and fitness centres as…

The presence of OTC sleep aids in Thailand remains negligible, as the product is strictly controlled by TH FDA, and the regulation remains unchanged in 2024. The use of melatonin is prescription-only and requires medical advice. Although these…

With the resumption of normal, pre-pandemic lifestyles of children, demand for paediatric consumer health in Thailand continues to rise, as they become increasingly exposed to their peers carrying viruses, the effects of pollution, while they are…

Demand for NRT smoking cessation aids in Thailand continues to rise, with the country’s high smoking penetration rate (driven mainly by the adult male population) offering a wide target audience for brands to focus on. The Thai government also…

Demand for herbal/traditional products in Thailand continues to rise across the category in 2024. Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those…

Demand for eye care in Thailand, both allergy and standard segments, continues to grow in 2024. In particular, prolonged exposure to digital screens (for many activities) is helping to drive demand for standard eye care, as the blue light from…

Demand for digestive remedies in Thailand continues to grow, as local consumers have returned to their stressful, on-the-go lifestyles, resulting in an imbalanced way of living. Less time available to prepare healthy meals at home due to work…

Value sales of dietary supplements in Thailand continue to rise in 2024, with a particularly strong performance by combination products. These dietary supplements are attractive to consumers who take a holistic approach to their health, while brands…

Demand for dermatologicals in Thailand continues to grow in 2024. Many Thai consumers tend to have sensitive skin. With the significant impacts of climate change and pollution, the skin’s health can be weakened, exacerbating skin problems. In…