Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This briefing includes in-depth profiles of the eight global Consumer Types in 2023.
This report comes in PPT.
Who plans purchases or buys on impulse?
Who enjoys the shopping experience?
Who does thorough research before they buy?
Who reads product reviews or compares prices online?
Who is influenced by social media?
Who looks to friends or family for recommendations?
Who favours browsing and purchasing in store?
Who prefers the convenience of online shopping?
Who cares about low prices above all else?
Who looks for brand-name or premium products?
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