Western Europe

In 2023, single-person households were the most common in Austria, driven by younger generations prioritising career developing and an ageing population. Urbanisation is transforming Austria's demographic landscape, leading to smaller households and…

The Netherlands is enjoying another strong year of travel flows in terms of inbound arrivals and outbound departures, fuelled by rising disposable income and economic growth that was better than expected in both the Netherlands and source countries.…

Expectations for travel in 2024 are high, with all indicators pointing to continuous growth, suggesting that 2024 will surpass 2023 values. Portugal's diversity, authenticity, attractiveness, safety, and commitment to sustainability are crucial…

Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season…

Inbound and outbound travel continues on the path to recovery in 2024 with the number of trips gradually moving towards pre-pandemic levels, although domestic travel remains the largest area. Many consumers continue to visit their summer cottages,…

2024 is proving to be a good year for travel to, from and within Denmark, as post-pandemic recovery continues apace. Inflation is normalising following the outbreak of war in Ukraine and its initial impact on the economy. In 2024, Denmark’s economy…

Travel continues to perform very well in Belgium in 2024. Indeed, the market is set to see a new record in sales for outbound departures during the year. The main reason for this is the changes made to school holidays in the French-speaking part of…

Tourism flows in the Netherlands are shifting as more Dutch consumers choose foreign travel over domestic leisure trips. The growth in inbound arrivals is slowing in 2024, although the number of trips is still well above 2019 levels. Neighbouring…

Despite the socioeconomic challenges currently faced, demand for both domestic destinations and outbound travel continues to grow in Portugal in 2024, reflecting an increasing appetite among consumers for travel experiences. The pandemic heightened…

In 2024, tourism flows in Greece, both in terms of inbound arrivals as well as outbound departures, are set to record double-digit growth. In the previous year, Greece experienced a robust increase in tourist arrivals, despite the ongoing cost of…

Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel,…

Tourism flows in Denmark is performing well in terms of inbound travel again in 2024. Within the wider regional context, Denmark’s recovery from the COVID-19 impact has been impressive since restrictions were lifted. As such, though growth is strong…

Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals…

Hotel lodging destinations are being boosted by inbound travel to the Netherlands, especially the high volumes from neighbouring countries which fully recovered to pre-pandemic levels in 2023. The return of North Americans has supported overall…

The year 2023 marked a record high for Portugal's lodging industry, and all indicators suggest that 2024 will surpass this performance, with increases expected in the number of hotel establishments, room nights, and average daily rates. This…

In 2024, in terms of lodging, city hotels in Greece continue to outperform their seasonal counterparts, driven by the resurgence of city breaks and the recovery of Business and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel…

Lodging in Finland has seen a full recovery from the pandemic in 2024 both in terms of number of room nights and in current value terms. Value sales have been boosted by higher prices. During the pandemic consumers could benefit from discounting as…

Compared to many other markets, lodging in Denmark in 2024 is showing remarkable recovery from the impact of COVID-19, having done well in navigating related hardships including inflation and labour shortages. Growth in terms of total lodging value…

Lodging (destination) is set to see current value growth in Belgium in 2024. The sector is expected to see an increase in overall tourists (domestic and international) and an increase in overnight stays. Nevertheless, the good figures in attracting…

Direct bookings in the Netherlands are growing faster than through intermediaries, which is partly due to the stronger growth in leisure travel compared to business. Travel intermediaries remain the key choice for booking business travel. When making…