Alibaba Group Holding Ltd in Retail

July 2024

Alibaba Group Holding Ltd is China’s most important retailer and the second largest e-commerce retailer globally. Alibaba is, however, increasingly being challenged in China and abroad, as ByteDance and PDD Holdings emerge as significant threats to its online marketplace operations. In response, Alibaba is leveraging its extensive capabilities in cloud, AI and logistics to give it a strategic advantage, while innovating in customer experiences and retail operations to remain competitive.

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Overview:

Euromonitor International's report on Alibaba Group Holding Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Alibaba Group Holding Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Alibaba Group Holding Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Alibaba Group Holding Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Alibaba Group Holding Ltd’s global footprint
Company overview
Growth decomposition
Asia Pacific accounts for the lion’s share of Alibaba’s sales, but Europe is an enticing region
China and Turkey markets will account for the bulk of Alibaba’s sales growth over 2023-2026
Alibaba is expected to retain its position as the world’s third largest retailer over 2023-2026
E-commerce marketplaces lead global retail, reflecting pandemic-driven shifts
Alibaba is a retail e-commerce leader across a range of markets, primarily in Asia Pacific
Tmall Marketplace leads in China, with Lazada doing well across Southeast Asia
Alibaba’s leading marketplaces win with wide product ranges and mass-market positioning
Economic challenges and uncertainty impact Chinese consumer sentiment
Pinduoduo and Douyin marketplaces are taking market share from Alibaba and JD.com
Alibaba is responding by leveraging its other capabilities for a competitive advantage
Alibaba’s “New Retail” ambitions led to its expansion into store-based retail formats
Despite operational complexity, retail stores offer strategic advantages for Alibaba’s business
Alibaba faces intense competition globally from TikTok Shop and Temu
Alibaba focuses on cross-border e-commerce and expands its revenue streams
Lazada and Daraz are Alibaba’s regional online marketplaces in Southeast and South Asia
Trendyol expands beyond Turkish e-commerce, while Miravia targets Spanish consumers
Alibaba’s cloud and artificial intelligence capabilities augment its e-commerce operations
Cainiao powers cost-efficient and speedy deliveries for Alibaba’s various marketplaces
Key trends that will impact Alibaba over the next five years
Projected company sales: FAQs
Projected company sales: FAQs
About Euromonitor International’s Syndicated Channels Research

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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