In response to the rebound in sales of bags and luggage, driven by the resumption of consumer foot traffic and tourism flow in Hong Kong, notable brands such as Samsonite and Tumi launched strategic marketing campaigns to effectively capture this rebound. Samsonite, recognising the importance of connecting with younger consumers, collaborated with Jeffrey Ngai, a popular figure among Hong Kong's younger demographic, to serve as its first brand ambassador in the local market and Macau.
The flexible working arrangements and the casualisation of workplace dress codes are expected to persist in Hong Kong over the forecast period. This shift in work culture has become ingrained, particularly as the uncertainty surrounding the Hong Kong economy continues.
Affluent and wealthy consumers in Hong Kong, similar to those in other markets, tend to be more resilient to economic cycles due to their substantial wealth and resources. As a result, the demand for luxury bags and luggage among this consumer segment is expected to remain strong and outperform other market segments over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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