Denmark

Sales of honey in Denmark have been struggling in recent years and volume sales have continued to decline in 2024, primarily due to consumer price sensitivity and growing competition from alternative sweeteners like agave, stevia, and maple syrup.…

Sauces, dips, and condiments in Denmark is characterised by its maturity, showcasing a well-established market with a diverse array of offerings. As consumers become more sophisticated in their tastes, there has been a notable shift towards premium…

Frozen ready meals has experienced a surge in popularity in Denmark in the latter years of the review period, driven by the convenience and longer shelf life of these products, and their ability to provide quick, nutritious meal options. Danish…

Olive oil has continued to face significant price pressure in 2024, even as prices for other edible oils, such as sunflower and vegetable oil, have started to decline. Poor harvests in key olive oil-producing countries, combined with increased…

Cooking ingredients and meals has seen growth in current value and retail volume terms in 2024. While in 2023 inflation remained high, in 2024 it started to stabilise, which resulted in slower price growth and provided a boost to volume sales.…

In 2023, single person households were the most common in Denmark, influenced by societal shifts towards education and career development, and an ageing population. By 2028, this trend is expected to continue, with single person households forecast…

In 2024, wound care in Denmark, particularly sticking plasters and gauze, saw positive growth. As Danish consumers resumed more active lifestyles after the pandemic, outdoor activities have surged, leading to an increased number of small cuts,…

In 2024, meal replacement products continued to see positive value growth in Denmark, although at a slightly lower rate than in previous years. While meal replacements remain a convenient option for some consumers, there has been a noticeable shift…

In 2024, vitamins continued to see solid positive growth, reflecting the ongoing health and wellness trend amongst Danish consumers. Many are increasingly focused on adding vitamins to their daily routines to improve overall health and support…

In 2024, sports nutrition in Denmark continued to experience strong growth across all product categories. A significant number of Danish consumers are enthusiastic about fitness, particularly gym-goers, which drives demand for sports nutrition…

Sleep aids continued to see positive value growth in 2024, as Danish consumers grappled with increasingly busy and stressful lifestyles. A significant rise in screen time, both for work and leisure, has contributed to growing numbers of consumers…

In 2024, paediatric vitamins and dietary supplements continued to experience positive growth, driven by an increasing emphasis on health and wellness amongst Danish consumers. This trend is notably influenced by parents’ heightened awareness of their…

NRT smoking cessation aids experienced a decline in both value and volume sales in 2024, as smoking prevalence continued to decrease in Denmark. Cigarette sales in Denmark have been steadily declining since 2017, and as the number of smokers…

Herbal/traditional products experienced steady positive growth in 2024 as Danish consumers remained committed to enhancing their overall health through natural and holistic approaches. The continued popularity of the health and wellness trend…

Allergy eye care maintained positive growth in 2024, driven largely by the changing climate in Denmark. Summers are becoming progressively longer and warmer, which in turn extends the pollen season, causing an increase in allergic reactions such as…

Indigestion and heartburn remedies, such as antacids and proton pump inhibitors, saw strong positive value growth in 2024. The ageing Danish population, combined with the increasing prevalence of busy and stressful lifestyles, has taken a toll on…

In 2024, dietary supplements continued to experience solid positive growth as the health and wellness trend remained prominent amongst Danish consumers. Increasing numbers of individuals are incorporating supplements into their daily routines to…

In 2024, sales of dermatologicals in Denmark recorded solid growth in value terms. Hair loss treatments saw continued positive growth in 2024, as life returned to normal following the pandemic. The resurgence of social activities and on-site work has…

In 2024, amongst cough, cold and allergy (hay fever) remedies, antihistamines recorded robust value growth as Danish consumers spent more time outdoors, and the allergy season continued to extend. Although volume growth remained positive, it was…

In 2024, consumer health in Denmark demonstrated positive value growth, reflecting an improving economic environment and a decline in inflation rates compared to previous years. The Danish economy’s gradual recovery, combined with lower inflation and…