Germany

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

In 2024, retail volume sales of chocolate spreads in Germany continue to decline, although they remain above pre-pandemic levels. Nevertheless, the weak performance reflects changing consumer preferences and challenges within the industry, including…

Demand for spices in Germany is growing, fuelled by several key trends, including the rise of spice blends, innovative marketing strategies, and a focus on younger consumers. One brand that has significantly benefited from this growth is Just Spices,…

Retail demand for frozen pizza in Germany continues to grow in 2024, mainly driven by the convenience it offers to consumers. With busy lifestyles and increasing demand for quick and easy meal solutions, frozen pizza provides a simple, ready-to-eat…

In 2024, retail volume sales of olive oil in Germany continue to experience a notable decline. This is largely due to the sharp rise in olive oil prices, driven by persistent droughts across key producing regions such as Spain, Greece, and Italy.…

Cooking ingredients and meals in Germany is experiencing positive development in 2024, led by dynamic performers such as ready meals and frozen pizza. While the pandemic-fuelled trend of cooking extensively at home has faded, consumer curiosity about…

Light vehicles sales in Germany returned to growth in 2023. The number of BEVs registered kept rising, while PHEVs drastically declined since incentives ended. More Germans are trying to reduce their carbon footprints by using more public transport…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in…

In 2024, travel in Germany continues to tackle the challenges of high energy prices and stricter regulations, which, in turn, results in fluctuating travel prices. As sustainable practices are increasingly expected and compulsory, the industry is…

In 2024, Germany is witnessing a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflects the nation's robust recovery and its sustained appeal as a…

Despite the challenges posed by the pandemic and emerging concerns around stricter government regulations, the construction of hotels in Germany is thriving in 2024. The persistence of hotel development reflects both the resilience of the hospitality…

Although booking sales in Germany continue to grow in 2024, a significant slowdown is evident. Several factors, including the cost-of-living crisis driven by high inflation the previous year, are still being felt and play a role in the shift in…

In 2024, value growth of airlines in Germany, along with passenger numbers, is recording a slowdown compared to the significant increases post-pandemic, which reached triple-digit growth in 2022 when travelling was made possible again. Although still…

While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement…

Beer continued to account for the highest total packaging volumes in retail in Germany in 2023. Although experiencing a decline in actual packaging volumes in beer in 2023, as well as a falling share of packaging volumes, glass bottles was still by…

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.…

Retail volume sales of yoghurt and sour milk products in Germany are declining in 2024, with one of the primary reasons for this downturn being the growing consumer focus on health and wellness, which has led to greater scrutiny of sugar content in…

Wearable electronics is expected to maintain negligible retail volume growth in Germany in 2024; however, different categories are set to experience different performances. While smart wearables, which account for nearly two thirds of volume sales,…

The retail volume growth rate of portable players in Germany is set to increase in 2024. This is not only due to continued steady growth for wireless speakers, which makes up the vast majority of this category, but also because e-readers is expected…