Ghana

In 2023, extended households were the most common type in Ghana, driven by economic factors. However, by 2028, their share is projected to decrease slightly, while single person households are expected to grow fastest, due to changing societal norms.…

In 2024, consumer health in Ghana faces challenges due to rising inflation and the depreciation of the cedi, leading to higher costs for both local and imported pharmaceuticals. Consumers are shifting from premium to affordable brands and herbal…

Accra and Kumasi are Ghana’s most economically vibrant cities. Meanwhile, Tamale holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic…

Retail volume sales of baby food in Ghana are projected to continue to decrease in 2024. However, higher prices, albeit rising at a slower rate, are set to ensure strong, if slower, retail current value growth, compared with 2022 and 2023.

In 2023, Ghana experienced economic deceleration, yet saw a 3.6% increase in per capita disposable income, primarily due to a rise in labour productivity. Despite this, the country faced severe income inequality and a significant gender gap. During…

The Kumasi in Ghana report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Accra in Ghana report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The snacks market in Ghana is set to experience a slight decline in both retail volume and value sales in 2024. Prices have risen as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and…

In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ghana covers production and consumption trends in agricultural commodities, energy…

In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…

In 2023, Ghana’s economy slowed, with GDP growth of 2.0% in real terms. The slowdown was attributable to macroeconomic instability, a significant surge in inflation, and decreases in exports and investment. However, the economy is projected to…

In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…

Population growth in Ghana between 2021 and 2040 will be driven by positive natural change, as net migration remains negative. Ongoing urbanisation will place pressure on infrastructure, while improvements in living standards will increase life…

In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse…

Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise…

Rice and bread remained the most popular staple foods in 2023. The demand for options like pasta, breakfast cereals and processed meat and seafood remained largely limited to more affluent urban dwellers. Further significant rises in unit prices and…

Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…

Rising prices due to high inflation continued to put pressure on demand for hot drinks in 2023 as consumers prioritised essentials when spending. Nonetheless, growth remains positive across the market, with consumers opting for more affordable brands…

Whilst Ghana enjoys a relatively low tax burden, public debt is rising and the state is increasingly stamping out opposition. Economic momentum is slowing in light of inflationary pressures, but the foreign investment climate looks promising. Whilst…