Hasbro Inc in Toys and Games

August 2024

Hasbro remains a leading player in traditional toys and games globally, enjoying market leadership in a number of categories, including games and puzzles. Its 2023 performance was negatively impacted by the loss of the Disney Princess licence as well as the sale of the eOne film and TV business in this year. However, the company’s ongoing “Fewer, Bigger, Better” strategy is expected to put Hasbro in a stronger financial position in the medium to long term.

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Overview:

Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Hasbro Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope
Executive summary
Hasbro drops to ninth place in 2023 after losing the Disney Princess licence
North America continues to dominate Hasbro’s global sales
Global revenues suffer from loss of Russian sales and Disney Princess licence
Hasbro divests eOne’s Film and TV operations to Lionsgate
North America accounts for more than half of Hasbro’s global sales
Games and puzzles the biggest category for Hasbro in most of its top 10 markets
US games and puzzles will dominate Hasbro’s new sales in 2023-2026
Continued growth for Sony should see it switch positions with Nintendo
Hasbro continues its drive to “green” its toys and manufacturing processes
Hasbro celebrates anniversaries with new product lines
“Fewer, Bigger, Better”, as Hasbro focuses on its core assets
Emerging markets growing in importance as US falters
Hasbro localising more production in India to avoid import tariffs
AI can leverage the play experience and shorten time-to-market of new products
Tencent loses share due to Chinese government’s efforts to combat gaming addiction
Mattel remains Hasbro’s main competitor
Hasbro competitor Mattel’s main strengths continue to lie in dolls and model vehicles
Hasbro leads games and puzzles and action figures in more than 20 countries
Franchise brands continue to play an important role for Hasbro
eOne divestment helps Hasbro cut debt and improve profitability
North America the major market for Hasbro’s games and puzzles
Hasbro still under-represented in games and puzzles in Asia Pacific
Hasbro will look to tap into emerging markets for growth in action figures and accessories
Hasbro the global number one player in action figures and accessories
Baby Alive now Hasbro’s number two dolls and accessories brand
Loss of Disney Princess licence puts a dent in Hasbro’s dolls and accessories share
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Toys and Games

This is the aggregation of traditional toys and games and video games.

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