Hungary

In 2024, ongoing inflation and rising costs heightened price sensitivity among Hungarian consumers. This price sensitivity led to an increased demand for private label products across staple foods. As consumers prioritised value for money, more…

In 2024, Hungary's rice, pasta, and noodle landscape continued to thrive, fuelled by robust consumer demand. Notably, the noodle landscape outpaced others, achieving double-digit growth for four consecutive years, with growth being 14% in 2024. Pasta…

With the rapidly rising cost of living leading Hungarians to rein in food spending, overall retail volume sales of processed meat, seafood and alternatives to meat are set to decline in 2024. However, the contraction is relatively modest, as many…

The Hungarian processed fruit and vegetable landscape witnessed a notable increase in volume sales of frozen products, driven by advancements in freezing technology. Techniques such as freezing tunnels and shock-freezing methods effectively preserve…

In 2024, retail value sales rose by 5% in breakfast cereal, while volume sales rose by 2%. Price sensitivity was a significant challenge on the Hungarian breakfast cereal landscape, with price increases shaping consumer behaviour. As shoppers become…

With price points rising and disposable income decreasing, shrinkflation has been a common strategy used by players in baked goods. In this strategy, products are offered in smaller sizes while prices remain the same or rise. However, significant…

Retail sales of sweet spreads are set to see continue growth in volume terms in 2024, with chocolate spreads leading the way. Here, Nutella (Ferrero) is by far the dominant player, with smaller contributions from a host of private label alternatives,…

Retail sales of sauces, dips, and condiments in Hungary are projected to see positive volume in 2024. Despite the challenges posed by high food inflation, consumers are increasingly willing to invest in superior taste and quality. Innovative products…

Retail volume sales of meals and soups in Hungary are set to register continued growth in 2024. Retailers such as Lidl and Teso have also been active in expanding their respective product ranges, to include those with a healthier positioning, such as…

The edible oils market in Hungary is still largely dominated by sunflower oil, which is set to see an increase in demand in 2024, due to its affordability in a price-sensitive environment. Following the dramatic price hikes in 2022 after Russia’s…

Retail sales of cooking ingredients and meals in Hungary are set to register buoyant growth in current value terms in 2024. While this is partly a result of inflationary pressures, these are significantly easing compared to the high levels…

The Hungarian travel industry began 2024 with mixed feelings and significant uncertainties, largely due to weaker consumer purchasing power and persistently high rates of inflation, which have continued to deeply impact overall performance.…

Both inbound arrivals and outbound departures are expected to increase strongly in Hungary in 2024. Hungary remains a top travel destination, and was particularly so in the summer of 2024, offering an attractive alternative for travellers seeking…

Lodging (destination) is set to see a strong increase in retail value sales in Hungary in 2024. 2019, the last year before the COVID-19 pandemic, has become the benchmark against which lodging operators compare their performance, even in 2024.…

Booking sales are set to increase strongly in Hungary in 2024. Despite the financial difficulties faced by the majority of households and more careful spending patterns on non-essential goods and services, the willingness to travel remains strong in…

Airlines is set to see retail value sales increase strongly in Hungary in 2024. The fast-growing economic ties between the countries and the increased interest Chinese tourists are showing in Hungary have accelerated the establishment of new flights…

Although authoritarian tendencies are rising and fiscal health is worsening, Hungary continues to have an attractive tax regime. Supported by falling inflation, the economy is set to recover, but the external sector remains vulnerable. Incomes…

Wound care in Hungary saw a slowdown in value sales growth over 2024, whilst retail volumes continued to contract. Current value sales were driven by rising prices and investments in higher quality products. Consumers are keen to invest in a…

Weight management and wellbeing in Hungary is set to register another solid performance in terms of total current value sales growth in 2024, this is partly due to price increases. Retail volume sales are starting to recover notably in weight loss…

In 2024, vitamins in Hungary is set to record negative results in retail volume terms for the third consecutive year, although the decline is much milder compared to 2023. While overall consumption of these products in Hungary surged during the early…