Mondelez International Inc in Snacks

April 2023

The COVID-19 pandemic had a positive impact in Mondelez’s snacks, specifically the sweet biscuits category, as consumers had to spend more time in their homes due to lockdowns. Moreover, as COVID-19 vaccination programmes positively impacted the worldwide population, impulse goods and on-the-go consumption experienced a strong increase. Confectionery and Mondelez’s brands overall once again significantly benefited due to consumers resuming their pre-pandemic activities and habits.

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Overview:

Euromonitor International's report on Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mondelez International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope
Executive summary
Top snacks companies at a glance
Mondelez’s global footprint: developed markets dominate
Company overview: Mondelez International Inc
Company overview: Mondelez International Inc
Mondelez holds strong position across key categories supporting sales growth in 2022
Mondelez continues transforming the way it conducts business to deliver on new snacking demands
Right snack: Mondelez updated product portfolio to satisfy dynamic consumer demands
Right moment: Mondelez progresses on target for portion-controlled products
Right way: Mondelez operations pave the way towards more sustainable snacking
The US and Argentina are expected to contribute the largest share of growth for Mondelez
Mondelez, and other top snack manufacturers, expected to retain market position
Mondelez positions itself for focused growth despite small share decline
Competitors are strategically leveraging brands to compete with Mondelez
Mondelez's leadership across key categories and markets
Mondelez’s leads in sweet biscuits and chocolate confectionery
Mondelez's key brands across top countries
Mondelez places emphasis on a more digital future
Mondelez is driving growth in sweet biscuits and snack bars around the world
Mondelez consolidates itself as leader in the global sweet biscuits and snack bars industries
US and Argentina set to be Mondelez’s main growth markets in sweet biscuits
Size and format adjustments are levers used in response to inflationary impacts
Mondelez’s business in Ukraine suffers significant damage
Introducing Oreo Red Velvet in Stranger Things and “Compliment the Oreo…”
Western Europe: Key region for Mondelez's confectionery business
Mondelez divests gum business with a goal to strengthen chocolate confectionery sales
Emerging markets most likely to drive Mondelez’s future growth in confectionery
Brand strength remains key in generating confectionery growth in Brazil and India
Mondelez raises the bar on digital marketing through the metaverse
Reactivation of social activities boosts global savoury snacks industry
Savoury biscuits makes up the overwhelming majority of Mondelez’s savoury snacks sales
Locally-tailored strategies and timely execution in biscuits are needed to capture growth
Refocused mixed management strategies are expected to boost Mondelez’s savoury business
Key summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
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