Netherlands

The Netherlands is very much a cycling nation, with the country also boasting an efficient and affordable public transport network. However, the Netherlands is also the leader in EV charger development in Europe, with a particularly large number of…

Economic freedom remains solid in the Netherlands, but the rise of the far-right could create stalemate within the government and perceptions of corruption have worsened. The economy is struggling to recover, owing to a weak external sector, and…

Across 2022 and 2023, the sweet spreads landscape experienced a significant increase in consumer prices, attributed to rising costs for glass jars and other packaging materials and an unprecedented spike in sugar prices. In 2024, some additional…

In 2024, producers of sauces, dips, and condiments faced significant cost increases for key ingredients, including oils, sugar, vegetables, and packaging materials like glass and plastics.

The Dutch population remains diverse owing to the continued influx of immigrants, while businesses are continuously catering to the varying needs and taste of its multicultural customers. Ageing population and rise of singleton households are…

Within the meals and soups landscape, certain areas experienced significant growth, including chilled soup, which saw both double-digit retail value and volume growth in 2024. Compared to the more mature category of chilled ready meals, chilled soup…

Across the review period, price increases have significantly shaped the edible oils landscape in the Netherlands, impacting buying habits. The war in Ukraine led to critical shortages in various oils, with sunflower oil—the most popular edible…

Following price increases in 2022 and 2023, many product areas within the cooking ingredients and meals landscape continued to experience an uplift in price points during 2024. Manufacturers faced ongoing challenges, including rising labour costs,…

The Rotterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Amsterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The improving state of the Dutch economy and an increase in real wages has provided a boost to consumer confidence in 2024 with more people showing a willingness to invest in new premium and luxury cars. Manufacturers and retailers have remained…

Sales of designer apparel and footwear (ready-to-wear) have stagnated in 2024 in current value and retail volume terms. The Dutch remain cautious towards spending despite improvements in the economy. Nonetheless, many people still remain very…

Luxury goods continues to see solid growth in current value terms in 2024. A slowdown in the Dutch economy has negatively impacted consumer confidence with more people adopting a cautious attitude towards spending. However, luxury goods has performed…

Demand for fine wines/champagne and spirits has continued to see steady growth in 2024, influenced by a general growing interest in quality over quantity when it comes to alcoholic drinks and a focus on more sophisticated products among Dutch…

Experiential luxury has seen strong growth in current value terms as well as healthy growth in retail volume terms in 2024. Category sales are largely accounted for by luxury hotels which have benefited from higher occupation rates as a result of the…

In 2023, glass bottles retained popularity as a pack type for non alcoholic wine in the Netherlands, with stronger growth expected in the coming years. This was driven by a shift in consumer behaviour among the Dutch, who have been increasingly…

The wound care market in the Netherlands is projected to show positive growth in current value terms in 2024, driven by high levels of participation in sports and outdoor activities. As more individuals engage in these activities, the incidence of…

The market for weight management and wellbeing in the Netherlands is set to register positive growth in current value terms in 2024, driven by a growing consumer awareness of the health risks associated with obesity.. As Dutch consumers seek…

The vitamins market in the Netherlands is expected to maintain steady growth in current value terms in 2024, continuing the positive trajectory from the previous year. Although COVID-19 has transitioned into an endemic phase, consumers remain focused…

Sports nutrition remains one of the fastest-growing categories in consumer health in the Netherlands in current value terms, driven by the nation's strong interest in sports and healthy lifestyles. This rising enthusiasm has led to increased…