Non-Grocery Retailers in Kenya

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Non-Grocery Retailers industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Non-Grocery Retailers industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Non-Grocery Retailers in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Non-Grocery Retailers in Kenya?
  • Which are the leading retailers in Non-Grocery Retailers in Kenya?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
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Non-Grocery Retailers in Kenya - Category analysis

KEY DATA FINDINGS

Mixed results for non-grocery retailers in 2022
Economic pressures limit the recovery of the channel
More players invest in e-commerce as demand grows
New shopping malls should help to drive growth
Infrastructure projects could make shopping trips easier
Players expected to focus on the digitalisation of their businesses
Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 4 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 5 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 6 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 7 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 8 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 9 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 10 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 11 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

Retail in Kenya - Industry Overview

Retail in 2022: The big picture
Informal retail
What next for retail?
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 14 Sales in Retail Offline by Channel: Value 2017-2022
Table 15 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 16 Retail Offline Outlets by Channel: Units 2017-2022
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 18 Retail GBO Company Shares: % Value 2018-2022
Table 19 Retail GBN Brand Shares: % Value 2019-2022
Table 20 Retail Offline GBO Company Shares: % Value 2018-2022
Table 21 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 22 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 23 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 24 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 25 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 26 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 27 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 28 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 29 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 30 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Non-Grocery Retailers

Operators whose primary focus is selling merchandise that is not food/drink/tobacco from retail outlets, kiosks, or market stalls. This is the aggregation of general merchandise stores, apparel and footwear specialists, appliances and electronics specialists, home products specialists, health and beauty specialists, leisure and personal goods specialists, and other non-grocery retailers.

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This report originates from Passport, our Non-Grocery Retailers research and analysis database.

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