Poland

Premium and luxury cars has been the most dynamic area of luxury goods in Poland in 2024, recording double-digit growth in retail value and volume terms. Despite efforts from the government to encourage consumers to switch to electric and hybrid…

Sales of designer apparel and footwear (ready-to-wear) have seen steady growth in current value and retail volume terms in Poland in 2024. Women’s designer apparel has been one of the best performing categories in both value and volume terms in 2024…

Sales of luxury goods have seen strong growth in current value terms in 2024, with most categories reporting positive growth. While bookings at luxury hotels have still not fully recovered to pre-pandemic levels the category has still seen strong in…

Fine champagne has been the most dynamic category within fine wines/champagne and spirits in current value terms in 2024, with sales benefiting from the return of weddings and other important celebrations in the wake of the pandemic. However, this…

Experiential luxury has seen strong growth in 2024 having already seen a recovery to pre-pandemic sales levels in current value terms. This strong growth has been mainly driven by the strong growth and recovery of international tourism, mainly from…

Light vehicle sales show signs of recovery with fading effect of supply chain disruptions and more optimistic consumer expectations. Electric vehicles are increasingly embraced by consumers, though questions regarding charging infrastructure remain.…

The Warsaw in Poland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based…

It is a bleak picture for weight management and wellbeing in Poland in 2024. It is expected to register only marginal constant value growth, with volume sales falling, expect for a slight increase in supplement nutrition drinks. Consumers are…

Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly…

Sports nutrition is expected to be the best performing consumer health product in 2024, with healthy value and volume growth. One factor leading to increasing sales is the expanding consumer group. While sports nutrition is mainly targeted at serious…

While sleep aids in Poland is expected to register healthy current value growth, constant value growth is expected to be much more moderate and with only marginal volume growth. That being said, there is an increasing range of offerings available –…

Paediatric consumer health is expected to register moderate value growth in 2024. Vitamins and dietary supplements continue to be the largest product areas in terms of value sales, with vitamin D being one of the bestsellers, as it is recommended by…

NRT smoking cessation aids is expected to register volume decline in 2024. While smoking rates continue to be high in Poland, they are falling year-on-year and therefore the potential consumer base for NRT smoking cessation aids is also declining…

Herbal/traditional products is expected to register moderate current value growth in Poland in 2024. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there is…

While eye care is expected to register an increase in current value sales in Poland in 2024, volume sales are expected to fall marginally. Standard eye care accounts for most value sales and fares slightly better than allergy eye care, with volume…

Digestive remedies in Poland is expected to register minimal constant value growth in 2024, with volume sales also falling across most product areas. Digestive remedies are a mature, staid product area and this dampens volume sales to an extent.…

Dietary supplements continue to be the most popular consumer health product in Poland in terms of value sales. That being said, constant value growth is expected to be muted in 2024, as the product area reaches a degree of maturity. Also, now that…

Dermatologicals in Poland are expected to register minimal constant value growth in 2024, with volume sales also falling across many product areas. Topical antifungals, as well as nappy (diaper) rash treatments, continue to account for most value…

There is expected to be muted constant value growth for cough, cold and allergy (hay fever) remedies in Poland in 2024, with volume growth muted or negative across most product areas. The flu season is not expected to be as bad as in 2023 and this is…