Romania

The rising price of raw ingredients, packaging, energy and logistics weighed heavily on sweet spreads in 2024, with volume sales declining in Romania. Despite the strong tradition of consuming jams and preserves, packaged formats face strong…

Sauces, dips and condiments registered declining volume sales in 2024, as consumers turned to eating out more frequently and spending more time out of the home. Price rises caused by high inflation have been a deterrent in recent years, whilst the…

Meals and soups continue to see the normalisation of volume sales in 2024 following a strong performance during the pandemic years. Overall consumption of meals and soups remains steady as office employees seek the quick convenience of such foods.…

Marginal volume growth was registered by edible oils in 2024 due to a significant reduction in average unit prices of sunflower oil. Government interventions limited processors and retailers to a maximum 20% mark-up on sunflower oil (in formats up to…

Cooking ingredients and meals were negatively impacted by the high cost of living in 2024, as consumer purchasing power remained under pressure in Romania. Even though inflation began to fall, average prices continued to rise in 2024, except for…

Wound care in Romania has proven to be less dynamic than other OTC categories, despite playing a crucial role within the consumer healthcare landscape. Demand remains relatively stable from year to year, reflecting the maturity of the market. Key…

The market for weight management and wellbeing is expected to register continued growth in current value terms in 2024. While this is largely driven by rising retail prices attributable to inflation, there is also a modest increase in demand for…

The market for vitamins in Romania is facing several challenges, notably, economic uncertainty and escalating costs. Inflation and high raw material prices have posed significant difficulties for local producers, especially regarding sourcing and…

Sports nutrition has emerged as the most dynamic category within Romania's consumer health market, showing impressive resilience amid challenges like inflation, rising raw material costs, and increased VAT on specific liquid sports nutrition…

Demand for sleep aids in Romania is expected to remain static in retail volume terms in 2024, following a surge during the early years of the pandemic. This stagnant performance is largely attributable to a reduction in anxiety and stress levels,…

The paediatric consumer health market in Romania is experiencing significant expansion, driven by a heightened awareness of child health and wellbeing. As parents become more informed about their children's health needs, consumer health manufacturers…

NRT smoking cessation aids in Romania are grappling with significant challenges, primarily due to rising inflation and shifting consumer preferences. Although volume sales in this category are projected to decline in 2024, current market value is…

Herbal/traditional products in Romania will continue to experience robust growth in current value terms in 2024 This is being driven by a rising consumer preference for natural, plant-based remedies, which are perceived as gentler on the body…

The eye care market in Romania continues to register a positive performance, largely driven by the standard care segment. The rise in retail value sales is primarily due to higher average unit prices, reflecting consumers' growing willingness to…

The market for digestive remedies in Romania is set to continue to expand in 2024. An increasing number of consumers are experiencing gastrointestinal issues due to unhealthy eating habits, with factors such as high consumption of saturated fats and…

The market for dietary supplements in Romania is set to experience a solid performance in 2024, despite ongoing challenges in the form of rising costs and economic uncertainty. Inflation has significantly impacted product prices, which are expected…

In 2024, Romania’s dermatologicals market is expected to see slower growth compared to other OTC categories, with some segments still recovering from pandemic-related shifts in consumer behaviour. Acne remains the top concern, fuelling demand for…

Cough, cold and allergy (hay fever) remedies in Romania will see continued growth in current value terms in 2024. This performance is being driven by a higher incidence of viral infections and respiratory issues, prompting Romanians to seek faster…

The consumer health market in Romania is set to register a mixed performance in 2024, shaped by challenging economic conditions and shifting consumer preferences. While the market is showing robust growth in current value terms, this is predominantly…

In 2024, Romania’s analgesics market is expected to maintain a robust performance in current value terms, with ibuprofen continuing to dominate sales. Renowned for its effectiveness in alleviating various types of pain - including arthritis,…