South Africa

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Light vehicle sales are showing signs of recovery but are still below pre-pandemic levels. EV registrations soared at a CAGR of 95.2% from 2018 to 2023, however EVs are still relatively small in popularity. The shared mobility sector rebounded…

Premium and luxury cars continued to see strong growth in current value and retail volume terms in South Africa in 2024. A more stable rate of inflation in the country, alongside the growing number of affluent consumers has helped to sustain a…

Designer apparel and footwear (ready-to-wear) continues to record steady growth in current value terms in 2024, with designer apparel performing slightly better than designer footwear. Hugo Boss continues to be the leading player on the South African…

Luxury goods in South Africa has continued to record steady growth in current value terms in 2024 albeit at a slower pace than in 2023. More stable rates of inflation, combined with a rise in the number of affluent South Africans and the booming…

Fine wines/champagne and spirits has continued to record double-digit growth in current value terms in South Africa in 2024. This strong growth has been largely driven by the increase in unit prices which was a result of elevated inflation and rising…

Luxury hotels has continued to post dynamic growth in current value terms in South Africa in 2024, with sales recovering to and exceeding pre-pandemic levels. Bookings have recovered as the country’s tourism industry is now back on track following…

Retail volume sales of sweet spreads in South Africa continue to rise in 2024, mainly driven by the most popular type, nut and seed based spreads. However, overall volume growth of sweet spreads is low due to economic pressures. Many South Africans…

Retail demand for sauces, dips and condiments in South Africa continues to fall in 2024, driven by challenges for sauces, the dominant value category. However, there is some discrepancy, as demand for recipe sauces, particularly dry recipe sauces…

Retail demand for meals and soups in South Africa continues to rise in 2024 in line with review period trends. Demand for meals and soups is being supported by the convenience of these meal solutions, especially during loadshedding periods. Certain…

Retail volume sales of edible oils in South Africa continue to fall in 2024, albeit at a much slower pace compared to the previous year, as consumers continue to return to foodservice – demand for edible oils through the latter channel continues to…

Overall retail demand for cooking ingredients and meals in South Africa continues to fall, as the economic difficulties of 2023 remain of concern in 2024. Inflation levels in the country remain fairly high, despite the high interest rates. This is in…

Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential…

Overall demand for weight management and wellbeing in South Africa continues to grow in 2024. Weight-related diseases are prevalent in the country, with obesity a significant problem. However, obesity is not only an issue for adults, as it is…

Demand for vitamins in South Africa, both multivitamins and single vitamins, remains considerably higher than pre-pandemic levels in 2024, as consumers remain vigilant and want to support their immune systems to prevent or avoid the worse symptoms of…

Despite fluctuations in terms of performance by different formats within the category, overall demand for sports nutrition in South Africa remains above pre-pandemic levels. Value sales continue to be driven by sports protein powder, while demand for…

Demand for sleep aids in South Africa continues to strongly rise in 2024, driven by various factors. Many local consumers are struggling with the impact of the high cost of living in the country, which leads to stress, anxiety and even depression for…

Demand for paediatric consumer health in South Africa continues to grow in 2024, driven by the highest value categories of cough, cold and allergy remedies, vitamins and dietary supplements, and digestive remedies. Despite ongoing inflationary…

NRT smoking cessation aids in South Africa remains a small but growing category in consumer health, with NRT gum the only format registering sales. Other products such as NRT patches are available but cannot be purchased online as they can only be…

Value sales of herbal/traditional products in South Africa continue to rise strongly in 2024, driven by further unit price increases. Nevertheless, overall demand for herbal/traditional products such as dietary supplements, sleep aids, and cough,…