Spain

Sales of staple foods have seen a modest return to growth in retail volume terms in 2024 with growth being supported by the fact that these are seen as essential items in the basic basket of goods among many Spanish households. Additionally,…

Despite the maturity of the largest categories – rice and dry pasta – rice, pasta, and noodles has seen steady growth in retail volume terms in 2024 as well as healthy growth in current value terms. This demand has been supported by a strong…

After three consecutive years of declining sales, processed meat, seafood and alternatives to meat finally saw a return to growth in retail volume terms in 2024. The category struggled for growth in 2022/2023 as the market faced challenges caused by…

Sales of processed fruit and vegetables have seen steady growth in retail volume terms in 2024. This has been largely driven by the positive development of frozen processed fruit and vegetables. In contrast, shelf stable vegetables and tomatoes are…

Sales of breakfast cereals have seen only modest growth in retail volume terms in 2024 while sales have seen stronger growth in current value terms as prices continued to rise, albeit at a slower pace than in the previous two years. Despite the sharp…

Sales of baked goods have continued to decline in retail volume terms in 2024, with there being a general trend towards consumers reducing their intake of bread and cake for health reasons. There is a growing awareness of the links between a high…

Sweet spreads is expected to see retail volume sales stagnate in Spain in 2024, while retail value sales rise in current terms. Chocolate spreads was significantly impacted by inflation in 2023, resulting in double-digit value growth but stagnation…

Sauces, dips, and condiments is expected to see sluggish volume growth in Spain in 2024, as it is negatively impacted by the stagnation of the mature cooking ingredients and condiments subcategory, but supported by visible demand for sauces. While…

Meals and soups is set to experience stable volume growth in Spain in 2024, while current value growth is expected to be strong, but slower than in the previous two years, in which it was strongly impacted by the high rate of inflation. Within ready…

Edible oils is set to see retail volume sales stagnate in Spain in 2024, while continuous price increases for olive oil are expected to support current value growth. The olive oil subcategory has faced high prices due to low production, though the…

Cooking ingredients and meals is set to see current value growth in Spain in 2024. Despite inflation being under control, prices remain high for most categories, contributing to significant growth in key categories such as olive oil. In terms of…

By 2040, Spain’s consumer landscape will see couples without children households being the norm, as birth rates decline and the ageing population increases. Consumers seek bargains, with private label offerings growing in appeal. Unemployment remains…

Despite the weak economic outlook, with basic goods growing in price and interest rates still high (the majority of Spaniards have a mortgage), premium and luxury cars in Spain is set to maintain dynamic growth in both retail volume and current value…

Designer apparel and footwear is expected to show fairly stable sales in Spain in 2024, with retail volumes set to turn to slight decline, while retail current value sales are expected to see just low growth. As was seen in previous years, an…

With basic goods seeing rising prices, and interest rates still high, which impacts the majority of Spaniards, who have a mortgage, the average disposable income has been declining in Spain. This has resulted in consumers showing a keenness to save,…

In 2024, fine wines/champagne and spirits in Spain is set to continue to see retail current value growth. However, the rate of increase is expected to be slower than in 2023, with this trend seen in every individual category within fine wines and…

Although luxury foodservice continues to account for negligible sales in Spain, experiential luxury is set to maintain double-digit retail current value growth in 2024, due to the strength of luxury hotels. Even after surpassing the pre-pandemic…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.

While the majority of consumers try to impact the planet positively, less than 50% of Spaniards feel their actions can make a difference. This creates opportunities to invest in actionable claims, such as Can Be Recycled, and sustainable awareness…

Beer accounted for the most significant total packaging retail volumes within alcoholic drinks in Spain in 2023, and continued to see growth in this year. In 2023, glass bottles gained share from metal beverage cans in beer, although the latter…