Sports nutrition is expected to sustain healthy growth in constant value terms (2023 prices) over the forecast period, with sports protein powder leading the way. Expanding the user base will be key to the further development of the category, as many consumers remain unaware of the benefits of using these products.
With high-protein and keto diets becoming more popular, many individuals are seeking creative ways to incorporate protein into their meals and snacks. This has led to the emergence of a wide range of protein-fortified packaged foods, ranging from cookies to ready-to-eat meals.
While bricks-and-mortar outlets will continue to play a major role in the distribution of sports nutrition products, there is no denying the value and convenience that can be achieved by shopping online. Indeed, the nature of sports nutrition lends itself well to online shopping, as many of these items, particularly powders, can be purchased in bulk and stored for extended periods without concerns about expiration.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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