The Singapore government actively encourages its citizens to engage in regular exercise through various initiatives, significantly impacting the growth of the sports nutrition market. Programmes such as the distribution of free fitness trackers aim to promote healthier lifestyles and encourage physical activity.
With increasing awareness of protein and its benefits, consumers in Singapore are seeking more diverse formats of sports protein products. This has led to a rise in the popularity of protein bars, which offer a convenient way to consume protein either as a snack or a meal substitute.
There has been a continuous shift from offline to online purchasing for sports nutrition products in Singapore, driven by factors such as product availability, the bulky nature of items like protein powders, and the limited presence of speciality offline stores. Many sports nutrition products are imported, and online platforms often offer these items at lower prices, making them particularly appealing to regular gym-goers who frequently consume sports protein powders.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!