The growing popularity of plant-based/natural ingredients in consumer health products is an overarching trend that has increased the demand for plant-based sports protein. Most consumers view such ingredients and products to be healthier, as they are lower in saturated fat and cholesterol.
Supply shortages, particularly for sports protein products, made sports nutrition distribution particularly difficult in 2022, especially given the disruption in the production of milk in New Zealand, which largely affected the production of sports nutrition products. However, the supply of raw materials has normalised in 2023, and moving forward it is not expected that unit prices will increase as much in the forecast period as they did in 2022.
With the growth of education and awareness on the importance of proper hydration in Singapore, it is expected that hydration products will perform better over the forecast period. While sports drinks has always been a highly consolidated category dominated by a few established global brands, hydration-oriented drinks are likely to expand from a predominantly sports positioning into other categories and product formats, and the boundaries between sports drinks and nutritional supplement drinks will become increasingly blurred, with hydration being a strong premium positioning across the two categories.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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