In the upcoming years, consumer demand for sports nutrition products will continue to rise at a strong pace in Tunisia. People are increasingly adopting active lifestyles, participating in sports, and focusing on their physical wellbeing.
Sports protein powder is set to remain the dominant category in sports nutrition over the forecast period, as it is viewed as the most economical and effective way to increase muscle mass by Tunisians. These products are based on milk protein, soy protein, whey protein or casein, and are increasingly being used in smoothies mixed with other ingredients.
Product shortages will remain the most pressing challenge for sports nutrition in the upcoming period. The Tunisian Ministry of Health places strict regulations and controls on imported brands to ensure the distribution of good quality products and protect the Tunisian consumer.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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