Consumers are increasingly focused on following healthier lifestyles and this often includes going to the gym or doing other types of exercise that can be supported by sports nutrition products. Growth will be driven in descending order by sports protein powder, non-protein products, protein/energy bars and sport protein RTD.
There is a growing trend towards increasing one’s intake of protein and not just in sports nutrition. What initially was a niche supplement by bodybuilders has shifted to a mainstream macronutrient and has gone way beyond sports nutrition.
Sports nutrition is one of the most popular consumer health products in the online space. Online players are favoured by consumers interested in sports nutrition as these players are highly specialised, have a wide range of brands and products and also offer convenience and low prices.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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