The Food Safety and Standards Authority of India (FSSAI) is preparing stricter regulations for protein supplements to address concerns around product safety, quality, and misleading claims. These new guidelines will require brands to adhere to higher standards for ingredient sourcing, labelling transparency, and permissible health claims.
However, the sports nutrition category faces a potential challenge following the release of dietary guidelines by the Indian Council of Medical Research (ICMR). These guidelines advise caution against the unnecessary use of protein supplements, encouraging individuals to meet their protein requirements through natural dietary sources instead.
The forecast period is expected to see strong growth for plant-based protein within sports nutrition in India, driven by changing consumer preferences and increased awareness of sustainable and vegan-friendly diets. Leading players such as Optimum Nutrition and MuscleBlaze are recognising this shift and are expanding their portfolios to include plant-based protein options, catering to both professional athletes and general wellness enthusiasts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!