Farmacorp, the largest pharmacy chain in Bolivia, is expanding its sports nutrition category by incorporating two GNC brands into its exclusive portfolio and recently introducing Atlhetica Nutrition, which differentiates itself with sugar-free offerings. The player is enhancing its sports nutrition sales by launching new products, including BCAA from Atlhetica Nutrition, designed to improve physical endurance and reduce muscle fatigue during exercise.
Sales of sports nutrition products in Bolivia remain confined to a niche market primarily comprised of higher-income consumers. The majority of the population finds the average price of these products prohibitive, which constrains potential market expansion.
Sports nutrition is set to see return to positive growth throughout the forecast period, though still faces struggles. Bolivia’s difficult economic context, which is likely to remain a medium-term issue, suggests that the shortage of foreign currency will persist.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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