Sports nutrition in Latvia is expected to witness steady value growth during the forecast period, as health and wellness and sports activity becomes more popular in Latvia. Latvians are increasingly participating in different fitness classes and other sports activities to improve their wellbeing.
There is a growing buzz surrounding sports nutrition products that include functional ingredients like adaptogens that help the body manage stress, anxiety and fatigue, and nootropics offering cognitive benefits. These ingredients are becoming a hot topic among health-conscious consumers in Latvia.
With e-commerce sales of sports nutrition booming in recent years, online platforms will be crucial to the expansion of sports nutrition in Latvia. Companies that effectively use these platforms for direct-to-consumer sales, like offering subscription services for protein supplements or using targeted online ads for new products, are set to thrive.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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