Increasing health awareness among local consumers will be a strong catalyst for sports nutrition in Germany over the forecast period, prompting individuals to invest in products that support their fitness goals and improve their overall quality of life. As this trend continues, it is likely to drive sustained growth for sports nutrition.
Sports nutrition is predicted to grow strongly over the forecast period as the health and wellness trend reinforces the need for regular exercise. The growing popularity of bars and sports protein RTD as a quick meal or snack will lead to higher levels of consumption.
Local consumers are increasingly focused on leading healthier lifestyles, and this often includes going to the gym or participating in other forms of exercise that can be supported by sports nutrition. Growth will be mainly driven by sports protein powders, sports protein RTD, and protein/energy bars.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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