Sweden

Premium and luxury cars remains a strong category in Sweden in 2024, despite overall economic uncertainty, inflationary pressures, and a weak local currency. This can also be evidenced by the fact that the leading players in luxury goods are also…

Designer apparel and footwear (ready-to-wear) is only managing to achieve small value sales in Sweden in 2024. This is attributed to challenging economic conditions, characterised by rising inflation, high interest rates, weakening currencies, and…

Luxury goods is seeing positive gains in Sweden in 2024, despite a challenging economic climate and rising financial uncertainty. Indeed, it is reported that around a third of local consumers have cited concerns about their financial situation due to…

Fine wines/champagne and spirits is seeing relatively small growth in Sweden in 2024, which is mainly attributed to the fact that the majority of luxury alcoholic drinks are consumed at luxury foodservice establishments and hotels, rather than being…

Experiential luxury is seeing healthy value sales in 2024, which are slightly up from those reported for 2023. A key driver for this comes from inbound tourism, mainly from neighbouring Nordic countries such as Denmark, Finland and Norway, followed…

Sweet spreads in Sweden faces maturity and relatively limited growth opportunities in volume terms. Nonetheless, in 2024, growth was stimulated by new product development and the launch of more premium offerings. Value-added features, such as lower…

Sauces, dips and condiments in Sweden faces slower volume growth in 2024 due to its maturity and the ongoing effects of recent price inflation. Retail volume sales continue to normalise following the huge spike in demand for a wide range of sauces,…

Health and wellness continue to drive sales in the mature meals and soups category with innovative launches appearing in Swedish retailers. With convenience and low price no longer enough to attract the attention of Swedish consumers to ready meals,…

Edible oils is a mature category in Sweden that faces limited volume growth opportunities in 2024. Current value sales have been significantly impacted by soaring prices, notably in olive oil where lower production in the Mediterranean region…

Cooking ingredients and meals in Sweden registered a solid performance in 2024, with retail volume growth picking up slightly year on year. Unit price growth was still evident following the recent inflationary period, although price increases were…

The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Gothenburg in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In Sweden, metal beverage cans have become increasingly popular across various alcoholic drinks categories. Their convenience, recyclability, and cost-effectiveness align with Swedish consumers’ growing focus on sustainability. In 2023, metal…

Wound care in Sweden continued to see positive, yet slower growth in retail volume terms in 2024 in line with the maturity of this category. Swedes enjoy outdoor activities and being physically active, which increases the number of small cuts and…

Weight management and wellbeing is small in Sweden compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other…

Vitamins enjoyed solid growth in 2024 as the health and wellness trend gained importance among Swedish consumers. The daily habit of taking vitamins is gaining momentum as it aligns with the desire to improve wellbeing and take a preventative…

Sports nutrition witnessed steady growth in Sweden with all categories seeing a lift in volume sales in 2024. Many Swedish consumers are avid gym goers and sport nutrition products are widely available online, in retails stores and gyms. While the…

Sleep aids in Sweden registered stronger retail volume growth in 2024. Swedes are living increasingly busy and stressful lifestyles which is impacting sleep patterns. Moreover, the greater amount of time spent in front of digital screens is being…

In 2024, paediatric consumer health registered an increase in constant value growth, as inflation decreased, and the Swedish economy began to improve. The category has received an impetus from the influx of refugees from Ukraine - predominantly women…

NRT smoking cessations aids came under further pressure in 2024 as smoking prevalence in Sweden continued to fall in line with rising health-consciousness. With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer…