Switzerland

The Swiss ‘magic formula’ will ensure political stability and economic freedom is considerable, but taxes are relatively high. Modest economic recovery will be driven by private consumption and inflation is very low, but foreign investment is no…

Metal beverage cans continued to dominate beer packaging in Switzerland in 2023 over glass bottles, due to this pack type’s lightweight, portable, and eco-friendly attributes. Feldschlösschen and Calanda increasingly favoured cans towards the end of…

Wound care sales in Switzerland continue to experience positive growth in current value terms, fuelled by increasing consumer interest in travel and tourism. Additionally, consumers are feeling less anxious about the cost of living, making them more…

Weight management and wellbeing products are expected to perform robustly in Switzerland in 2024, driven by the rising prevalence of obesity and overweight individuals in the country. These ongoing trends have created a favourable environment for the…

The market for vitamins in Switzerland is set for dynamic expansion in 2024, driven by a growing emphasis on preventative health. In the wake of the pandemic, consumers are increasingly integrating vitamins into their daily routines to bolster their…

In 2024, the sports nutrition market in Switzerland is poised for exceptional growth in current value terms, supported by an increasing consumer focus on health and fitness. These products are also gaining broader appeal as brands expand their focus…

The Swiss sleep aids market is set to register a robust performance in 2024, driven by the widespread prevalence of insomnia and other sleep disturbances among adults. These issues are often linked to rising stress levels, sedentary lifestyles,…

The paediatric consumer health market in Switzerland is expected to remain flat in current value terms in 2024, as Swiss parents generally prefer to consult healthcare professionals before using any medical products for their children.…

The market for NRT smoking cessation aids in Switzerland is projected to experience a decline in demand across most subcategories in 2024. Although smoking prevalence is gradually decreasing, driven by ongoing anti-smoking campaigns that aim to raise…

The market for herbal/traditional products in Switzerland is expected to maintain solid growth in current value terms in 2024, as consumers increasingly turn to natural remedies to minimise their exposure to potentially harmful chemical ingredients.…

Eye care in Switzerland is expected to continue to expand in current value terms in 2024, particularly in the larger segment of standard eye care. These products, including artificial tears, eye ointments, and eye washes, are commonly used for minor…

The market for digestive remedies in Switzerland is anticipated to maintain positive growth in current value terms in 2024, with motion sickness remedies leading the way. This upward trend is significantly influenced by the resurgence of travel…

The dietary supplement market in Switzerland is projected to continue its growth in current value terms throughout 2024. Consumers purchasing these products are typically well-educated, affluent, and often lead fast-paced lifestyles, resulting in…

The market for dermatologicals in Switzerland is anticipated to maintain its positive trajectory in 2024. Self-medication remains prevalent within this category, driving overall growth. Factors such as busy lifestyles, embarrassment surrounding…

The market for cough, cold, and allergy remedies in Switzerland is anticipated to continue its growth trajectory in 2024, fuelled by erratic weather patterns and a return to normal lifestyles following the pandemic. Cough remedies are expected to be…

The consumer health market in Switzerland is poised for improved performance in 2024, with current value growth gaining momentum from the previous year. Inflation remains at a low level, averaging 1.4%, well within the Swiss National Bank’s target of…

Analgesics will continue to register a positive performance in current value terms in Switzerland in 2024, driven largely by a notable rise in respiratory illnesses. This resurgence is partly due to reduced immunity as a result of lower viral…

Travel in Switzerland continues to rise in 2024, with number of trips and value sales of inbound arrivals, domestic tourism and outbound departures all exceeding pre-pandemic, 2019 levels. Inbound is a major driver of growth, and international events…

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…

Lodging is seeing growth supported by continued demand in Switzerland in 2024, benefitting from traditionally high prices in the country, a strong franc and wealthy clientele. However, inflation is impacting tourist arrivals from the US, a key…