Turkey

Sweet spreads recorded double-digit retail value sales in 2024 while recording low-level retail volume sales. Retail volume sales were heavily impacted by the rising price of cocoa. The price rise in coca was due to a low global yield of cocoa…

While retail value is double-digit in 2024, this is driven by ongoing inflation, as retail volume sales of sauces, dips and condiments is just under 1%. This volume growth is mainly driven by sauces, with consumers treating themselves to quality…

The meals and soup landscape saw positive retail value and volume growth in 2024, with volume growth of 5% and double-digit retail value sales. As inflation impacts buying habits in Turkey, this has challenged foodservice, with consumers increasingly…

Edible oils recorded significant retail value growth in 2024, driven by ongoing inflation. However, retail volume sales were also positive, bolstered by a rise in home cooking and declining sales in food service.

In 2024, high inflation in Turkey continued to significantly impact consumer purchasing habits in the cooking ingredients and meals landscape. This was particularly evident in the increased price sensitivity that affected retail volume sales, leading…

The Istanbul in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Ankara in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, beer continued to account for the overwhelming majority of total packaging retail volumes in alcoholic drinks in Turkey, at over 90%. Growth in sales of beer in the country in 2023 can be attributed to increased disposable incomes and shifts…

Wound care has seen significant fluctuation in demand since the outbreak of COVID-19, which heightened consumer interest in health, wellness and self-care. After society reopened, there was a noted increase in sporting activities and gym attendance.…

During the outbreak of COVID-19, many consumers gained weight, with restricted mobility decreasing and limited activities impacting consumers. In addition, with stress rising, indulgence was high, as consumers looked to treat themselves during a time…

The demand for vitamins in 2024 continued to be supported by the health and wellness trend, which was accelerated by the outbreak of COVID-19 in Turkey. Specific vitamins, including C and D, are recommended to strengthen the immune system and help…

Sports nutrition is gaining momentum in Turkey, driven by the rising health and wellness trend that is boosting participation in sports and exercise. Furthermore, there has been a shift away from these products being used just by serious weight…

In 2024, both retail value and volume growth for sleep aids is set to remain positive. The continuous positive development is due to the ongoing factors that are contributing to general restlessness and sleeplessness. This includes high levels of…

The market for premium and luxury cars in Turkey poised for robust growth in current value terms in 2024.

The market for personal luxury in Turkey is set to continue its rapid expansion in current value terms in 2024, driven largely by designer apparel and footwear (ready-to-wear). While this is largely due to an increase in unit prices attributed to…

In general, paediatric consumer health recorded strong retail volume growth during the early-to-mid-review period, with the outbreak of Coronavirus (COVID-19) in 2020 providing a particular boost to demand. However, as the pandemic threat eased, the…

The rising interest in health and wellness in Turkey was boosted further following the outbreak of COVID-19. As a result, many consumers have been actively looking to improve their health, maintaining a balanced diet, getting enough sleep, engaging…

The luxury goods market in Turkey is projected to sustain double-digit growth in current value terms in 2024, albeit at a slower rate than the previous year. The country continues to contend with persistently high inflation and elevated interest…

While medicated OTC products traditionally dominated the consumer health industry, rising awareness surrounding drug-free products has benefited the herbal/traditional landscape. Players in the category continue to look at the wider consumer health…

The market for fine wines, champagne, and spirits in Turkey is poised for dynamic growth in current value terms in 2024, driven by an increasing appreciation for these beverages among both local and international consumers. However, it is important…