PET bottles are expected to record significant growth as packaging for alcoholic drinks in Sweden over the forecast period, driven by their lower environmental impact compared to glass, as well as their cost-efficiency. Sweden's strong commitment to environmental sustainability, reflected in both consumer preferences and government policies, makes PET bottles an increasingly attractive option for non-premium spirits and non/low alcohol beverages.
As Swedish consumers increasingly favour eco-friendly options, brands are likely to adopt PET bottles more widely, reflecting the broader trend in the packaging industry towards reducing carbon footprints and improving recyclability. Additionally, the resumed cross-border trade from Norway has boosted sales, as Norwegian consumers appreciate the lower prices to be found in Sweden, further supporting the demand for cost-effective packaging solutions such as PET.
The use of metal beverage cans as packaging for alcoholic drinks in Sweden is predicted to gain further momentum, especially for the sizes 330ml and 355ml, although 500ml will remain a popular size, despite predictions for volume declines. These sizes cater for various consumer preferences, from single servings to larger quantities.
In Sweden, where recycling rates for metal beverage cans are among the highest in the world, the flexibility and eco-friendly attributes of this packaging type support its increasing adoption across these sizes. The trend towards these metal beverage can sizes reflects Swedish consumers' growing preference for both practicality and sustainability in their beverage choices, with this packaging type offering a versatile and environmentally-conscious solution for a range of alcoholic beverages.
However, the ongoing health and wellness trend is also influencing overall packaging volumes for alcoholic drinks, as rising concerns over the health effects of consuming high quantities of alcohol have led many local consumers to reduce their alcohol intake, particularly favouring smaller portions and non/low alcohol options. However, this also offers an opportunity for packaging types such as metal beverage cans and PET bottles in retail, and glass bottles in foodservice, especially for non/low alcohol beer.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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