Consumer Values and Behaviour in Argentina

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Argentina report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Argentina report answers:

  • How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Argentina purchase decisions?
  • Where and how do consumers shop in Argentina?
  • What health-related activities do consumers in Argentina participate in?
  • What megatrends should I focus on in Argentina (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Argentina
Argentinians prioritise taking precautions for health and safety when leaving their home
Older generations say that expressing their identity openly comes naturally
Consumers have a habit for testing out new merchandise and offerings
Gen X extensively research the goods and products they pay for
Consumers foresee that their current level of happiness will improve in the future
Gen Z foresee an increase in the amount of work beyond their current workload
When at home, consumers connect with friends or family virtually
Safe location - the most desired home feature
Argentinians prefer to cook or bake dishes for themselves
Consumers say that another person in the home is responsible for cooking for them
Millennials say that going out to eat at a restaurant is more convenient
Consumers look for healthy ingredients in food and beverages
Older generations expect to have a workplace near their home
Consumers in Argentina primarily desire to receive a generous income
Argentinians maintain a clear separation between their professional and personal life
Argentinians engage in online social activities
Baby Boomers enjoy socialising face to face
Consumers' top travel motivation - getting the most value for money
Older generations expect great outdoors options when on vacation
Argentinians participate in walking or hiking
Older generations most active in walking or hiking for exercise
Consumers are interested in meditation to improve wellbeing
Consumers in Argentina are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Argentinians motivated to use sustainable packaging
Consumers use social media to voice their perspective on current issues
Consumers enjoy discovering good deals
Baby Boomers try to shop in locally-owned stores
Consumers look for reputable or popular labels
Younger generations are interested in acquiring items that have been previously owned
Consumers subscribe to digital platforms for streaming content
Argentinians expect to increase spending on travel/holidays
Gen Z set to increase spending on education the most
Consumers in Argentina show apprehension regarding their current financial condition
Younger generations sometimes rely on credit cards or account overdrafts to cover expenses
Gen Z most focused on saving money in future
Argentinians take an active role in controlling the sharing of data and managing their privacy
Older generations see targeted adds as an invasion of privacy
Consumers in Argentina employ messaging or communication applications
Older generations frequently stream video services
Millennials most active in purchasing goods or services via online channels
Consumers show support for companies by following their social media updates
Younger generations share opinions about a companies' products online
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