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Euromonitor International has been awarded for its innovative ‘Unlocking worlds of opportunity’ campaign, which successfully repositioned Euromonitor’s brand messaging for an internal audience.

London 12 June 2025

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23 June 2025 Tokyo

シニア層がソーシャルコマースを積極活用、ミレニアル世代を上回る成長率

最新レポート「デジタル革命:世界に広がるソーシャルメディアの現状」によると、ベビーブーム世代のソーシャルコマース利用が過去4年間で3ポイント増加し、ミレニアル世代を上回る成長率を示しています。2024年、世界では4人に1人がSNSを通じて買い物をしており、日本でも利用率が徐々に上昇しています。ソーシャルコマースの売上は、2024年時点でEコマース全体の3%を占めており、2029年には5%を超える見込みです。一方で、インフルエンサーへの信頼度は低下傾向にあり、特にInstagramでは商業色の強い投稿への懐疑的な見方が広がっています。

Euromonitor in the news

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London 12 June 2025

Forbes shared insights from Fflur Roberts, head of luxury goods, on TikTok videos tapping into consumer dissatisfaction over rising prices of luxury goods.

Fflur Roberts • Head of Luxury Goods
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Chicago 12 June 2025

CNN Business shared commentary from Howard Telford, senior global insights manager for Soft Drinks, on BodyArmor sports drink.

Howard Telford • Senior Global Insights Manager: Soft Drinks
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Chicago 12 June 2025

Good Morning America cited Euromonitor data in an article on the THC beverage industry.

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Singapore 12 June 2025

The Business Times shared commentary from Quan Yao Peh, consultant, in an article about gourmet grocery retailers.

Quan Yao Peh • Consultant
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Santiago 12 June 2025

La Nación used Euromonitor tissue and hygiene data in a report on global population aging trends.

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Shanghai 12 June 2025

China Daily shared commentary from David Zhang, insights manager, in an article about how Chinese suppliers can respond to the US tariff challenges.

David Zhang • Insight Manager
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The press team at Euromonitor international is responsible for media relationships and strategic media partnerships. We provide accredited journalists data, comments and insights at all times.

Please find contact information for the Communications Executives in the London, Vilnius, Chicago, São Paulo, Cape Town, Shanghai, Seoul, Singapore and Tokyo offices below. We recommend using our regional email address to reach out to a Communications Executive outside of office hours: press@euromonitor.com

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