Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue
As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.
Loyalty
What’s stopping your customers from buying again? Explore loyalty programmes that foster emotional connections and uncover insights into loyalty market sizing and forecasts to enhance user retention and acquisition.
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Discover the drivers of customer loyalty in your industry, benchmark your performance against competitors and explore how adopting a more personalised relationship with your customer will strengthen your loyalty programme.
Gain insights from the top 100 loyalty programmes across 11 industries and 41 markets where customer retention plays the biggest role. Explore proprietary loyalty survey data from key consumer segments, understand their sentiments and shopping preferences to help develop your next-gen loyalty projects and market-entry initiatives.
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Consumer insights
Understand consumer behavior, preferences and engagement with loyalty programmes globally to identify key drivers and winning features to ensure your strategy remains incentivising, inspiring and bold.
Market sizing and forecasting
Measure the impact of loyalty programmes on total consumer spending, predict market drivers for target segments and drive strategic planning and expansion opportunities.
Growth opportunities
Explore data and insights from within and beyond your categories to inform partnerships, refine strategies and enhance your loyalty programmes for greater success.
Create winning loyalty programmes that boost user retention and attract new customers
We don’t just track loyalty, we uncover the 'why' behind it. Passport Loyalty helps transform consumer insights into actionable strategies, measure market sizes and forecasts, evaluate revenue-driving loyalty programs and identify what makes them successful.
Our coverage
Passport Loyalty uncovers the evolving customer loyalty landscape from a multi-industry perspective. Discover how to boost retention, increase engagement and future-proof your strategies with our thought leadership.
Our coverage explores the top 100 loyalty programmes across 11 industries and 41 markets, offering valuable insight into what defines a successful loyalty programme.
This survey explores consumer habits, preferences, brand interactions and the path to purchase across various shopping channels, focusing on loyalty or rewards programmes. Euromonitor annually surveys 39 markets with 1,000 respondents per market, while benchmarking against regional peers or similar consumer segments in other markets.
The Loyalty Competitor Tracker measures the performance of loyalty programmes for the world’s largest companies in 6 industries. It tracks the loyalty programme incentives each company offers, measures share of voice relative to the industry average and quantifies each loyalty programme’s impact on customer engagement.
See market sizes and forecasts for loyalty programmes by country or industry and their contribution to total market revenues. Gain insights into growth drivers and opportunities, evaluate market segmentation and the frequency of loyalty programme engagement.
Actionable and engaging thought leadership identifying key loyalty trends.
Related insights
In 2025, loyalty programmes will continue to evolve, integrating advanced technologies, centring on customer experience and adapting to new engagement models. Transforming legacy structures will be crucial to unlocking the full financial potential of these programmes, making loyalty a key driver for business growth.
Read moreDesigning Loyalty for Scale and Impact – Learnings and Trends from Loyalty Summit, London
The Loyalty Summit in London (4-6 June) revealed just how far loyalty strategy has evolved – and how fast it must continue to.
Paid Loyalty Subscriptions: Breaking New Ground or Business as Usual?
In a volatile, tariff-disrupted market with pressured consumer spending and declining sales, companies are rethinking how to diversify and grow revenue – placing renewed focus on paid subscriptions within loyalty programmes.
