Consumer Values and Behaviour in Australia

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Australia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Australia report answers:

  • How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Australia purchase decisions?
  • Where and how do consumers shop in Australia?
  • What health-related activities do consumers in Australia participate in?
  • What megatrends should I focus on in Australia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Australia
Australians are troubled by the escalating expenses associated with everyday goods
Millennials prioritise taking precautions for health and safety when leaving home
Consumers in Australia like to try new products and services
Younger generations open to trying new goods and services
Consumers in Australia anticipate that their level of happiness will increase in the future
Millennials say it is likely that they will experience an increase in financial well-being
When at home, most frequent activity is exercise
Safe location remains the most desired home feature
Consumers in Australia prefer to cook or bake dishes for themselves
Consumers in Australia prefer to engage in activities other than preparing meals
Younger generations claim that preparing meals using raw ingredients is too costly
Consumers in Australia look for healthy ingredients in food and beverages
Older generations expect to have a job within a short distance from their residence
Consumers in Australia primarily desire to have a sense of assurance in their job position
Australians say they uphold a division between their job and private life
Australians connect with friends through digital means
Gen Z prefer to connect with friends in person
Australians prioritise getting the best return on money spent when travelling
Older generations expect level of food excellence options when on vacation
Consumers walk or hike for exercise
Gen Z participate in team sports
Consumers are interested in massages to improve wellbeing
Australians are concerned about climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to use more energy-efficient products
Consumers in Australia buy from brands that support issues aligned with their values
Australians love searching for discounts
Millennials enjoy going to retail centers
Australians are open to purchasing used or pre-owned goods
Younger generations consistently search for established or renowned names
Consumers in Australia subscribe to online platforms for streaming media
Consumers in Australia would like to increase spending on groceries
Younger generations foresee increasing spending on experiences the most
Consumers are concerned about their current financial situation
Baby Boomers have enough money readily available to cover unexpected emergencies
Saving money remains a priority for younger generations
Consumers proactively oversee the sharing of data and privacy preferences
Millennials proactively oversee the sharing of data and privacy preferences
Consumers access social media accounts to edit profiles
Younger generations regularly access video content through a live streaming platform
Younger generations actively use price comparison sites or tools
Australians follow or like companies' social media feed or posts
Younger generations follow or like companies' social media feed or posts
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