Consumer Values and Behaviour in Belgium

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Belgium report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Belgium report answers:

  • How is the consumer mindset in Belgium changing? In Belgium, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Belgium purchase decisions?
  • Where and how do consumers shop in Belgium?
  • What health-related activities do consumers in Belgium participate in?
  • What megatrends should I focus on in Belgium (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Belgium
Consumers in Belgium worried about the increasing prices of everyday goods
Younger generations take health and safety precautions when they leave home
Consumers in Belgium desire customized products and services
Millennials enjoy experimenting with novel goods and services
Consumers in Belgium anticipate less work than their present workload
Gen Z expect their lives to be better in future
While at home, consumers in Belgium connect with friends or family virtually
Safe location is the most appreciated home feature among Belgians
Belgians prefer to cook or bake meals for themselves
Consumers say that someone else in household typically cooks for them
Baby Boomers have no interest in preparing their own food
Consumers look for healthy ingredients in food and beverages
Gen Z expect to be their own bosses
Consumers in Belgium primarily desire to attain a lucrative wage
Belgians say they have a strict boundary between work and personal life
Consumers in Belgium connect with friends through digital means
Younger generations engage in digital classes
Consumers' top travel motivation - getting the most value for money
Baby Boomers place highest emphasis on value for money when traveling
Consumers in Belgium participate in walking or hiking
Younger generations practise weight lifting/strength training
Belgians are interested in massages to improve wellbeing
Consumers in Belgium are concerned about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Belgians motivated to use more energy-efficient products
Consumers in Belgium don’t support brands that not aligned with their own beliefs
Consumers have a fondness for great bargains
Older generations like to visit shopping malls
Belgians strive to live a simple lifestyle
Younger generations search for products that feature labels that are straightforward
Consumers subscribe to streaming platforms on the internet
Consumers in Belgium would like to increase spending on health and wellness
Younger generations foresee increasing spending on groceries the most
Consumers in Belgium can regularly save a part of their income
Gen X consumers are most concerned about their current financial standing
Gen Z expect to increase money saving the most
Consumers say that targeted ads based on their searches are an invasion of privacy
Millennials proactively oversee the sharing of data and privacy preferences
Consumers in Belgium access social media accounts to edit profiles
Gen X regularly access their financial accounts via online channels
Younger consumers frequently make online purchases
Consumers engage with businesses' social media content
Younger generations engage with businesses' social media content
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