Consumer Values and Behaviour in Brazil

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Brazil report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Brazil report answers:

  • How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Brazil purchase decisions?
  • Where and how do consumers shop in Brazil?
  • What health-related activities do consumers in Brazil participate in?
  • What megatrends should I focus on in Brazil (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Brazil
Consumers in Brazil have complex ideals, preferences and concerns
Older generations feel confident in displaying their true identity with friends and family
Consumers in Brazil like to try new products and services
Younger generations only buy from companies and brands that they trust completely
Consumers in Brazil expect they will be happier than they are now
Younger generations expect they will be better off financially
At home, consumers connect with friends or family virtually
Safe location: The most desired home feature
Brazilians prefer to cook or bake dishes for themselves
Consumers say that another person in at home is responsible for cooking for them
Younger generations assert that cooking meals comes with too high price tag
Brazilians look for healthy ingredients in food and beverages
Gen X expect to be able to work from home
Consumers in Brazil primarily desire to have a sense of assurance in job position
Consumers in Brazil say they uphold a division between their job and private life
Brazilians enjoy socialising with friends online
Millennials loves going shopping for leisure
Brazilians prioritise unwinding when travelling
Baby Boomers expect safe destination options when travelling
Consumers engage in exercises that involve lifting weights to build strength
Older generations participate in walking or hiking
Consumers are interested in meditation to improve wellbeing
Consumers in Brazil are concerned about the climate change
Consumers actively pursuing environmentally-conscious lifestyles
Brazilians motivated to use sustainable packaging
Consumers in Brazil utilize social media to voice their perspective on current issues
Consumers like to find bargains
Older generations open to buying fewer, yet higher quality items
Consumers in Brazil search for products that feature labels that are straightforward
Older generations aim to lead minimalist lifestyles, only buying what is completely necessary
Brazilians subscribe to streaming platforms on the internet
Brazilians expect to increase spending on travel/holidays
Younger generations foresee increasing spending on experiences the most
Consumers show apprehension regarding their current financial condition
Younger generations in a better financial position to cover unexpected expenses
Millennials aiming to increase their savings in future
Consumers in Brazil actively manage data sharing and privacy settings
Millennials say it is important to foster online identity
Consumers in Brazil employ messaging or communication applications
Baby Boomers regularly access their financial accounts via online channels
Younger generations actively visit health-related or medical sites online
Consumers in Brazil engage with businesses' social media content
Younger generations frequently interact with companies' social media profiles
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