Consumer Values and Behaviour in Canada

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Canada report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Canada report answers:

  • How is the consumer mindset in Canada changing? In Canada, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Canada purchase decisions?
  • Where and how do consumers shop in Canada?
  • What health-related activities do consumers in Canada participate in?
  • What megatrends should I focus on in Canada (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Canada
Consumers in Canada are troubled by the escalating cost of everyday goods
Older generations believe society accepts their identity
Consumers have a habit for testing out new goods and offerings
Younger generations extensively research the brands they prefer
Consumers in Canada say it is likely that they will experience greater happiness in the future
Gen Z foresee an increase in their financial well-being
While at home, consumers in Canada exercise
Safe location - the most desired home feature
Consumers in Canada prefer to cook or bake dishes for themselves
Canadians say that someone else living with them is in charge of making their meals
Younger generations admit their culinary abilities are not great
Consumers in Canada look for healthy ingredients in food and beverages
Older generations expect to have the option of working from their own residence
Consumers primarily desire to receive a generous income
Consumers in Canada say they uphold a division between their job and private life
Consumers in Canada enjoy socialising with friends online
Younger generations enjoy socialising with friends online
Consumers in Canada primarily seek value for money when travelling
Baby Boomers expect safe destination options when travelling
Consumers in Canada walk or hike for exercise
Younger generations cycle or ride a bike for sport
Consumers in Canada are interested in meditation
Consumers in Canada are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Canada motivated to repair broken items, rather than buying new ones
Consumers utilize social media to voice their perspective on current issues
Consumers in Canada like to find bargains
Baby Boomers like to find bargains
Consumers are open to purchasing used or pre-owned goods
Baby Boomers are open to purchasing used or pre-owned goods
Consumers subscribe to streaming platforms on the internet
Consumers set to increase spending on groceries
Gen Z set to increase spending on health and wellness the most
Canadians are concerned about their current monetary status
Baby Boomers are most secure with their current financial standing
Younger generations expect to increase overall spending
Consumers actively manage data sharing and privacy settings
Gen Z prefer to interact through digital means
Canadians access social media accounts to edit profiles
Gen Z regularly access social media accounts to edit profiles
Younger generations frequently makes online purchases
Consumers show support for companies by following their social media updates
Gen Z frequently provides feedback and interacts with brands social media profiles
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