Consumer Values and Behaviour in Chile

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Chile report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Chile report answers:

  • How is the consumer mindset in Chile changing? In Chile, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Chile purchase decisions?
  • Where and how do consumers shop in Chile?
  • What health-related activities do consumers in Chile participate in?
  • What megatrends should I focus on in Chile (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Chile
Chileans are concerned about the rising costs of daily products
Baby Boomers say that expressing their identity openly comes naturally
Chileans enjoy experimenting with novel goods and services
Millennials conduct extensive research into the goods and service they pay for
Consumers in Chile foresee that their current level of happiness will improve in the future
Younger generations foresee that their current level of happiness will improve in the future
While at home, consumers in Chile connect with friends or family virtually
Safe location is the most appreciated home feature among Chileans
Consumers in Chile prefer to prepare dishes for themselves
Chileans say that someone else in household typically cooks for them
Millennials say that food from restaurants tastes better
Chileans look for healthy ingredients in food and beverages
Older generations expect to have a job that balances work and personal life
Consumers primarily desire to have a sense of assurance in job position
Consumers say they maintain a clear separation between their professional and personal life
Consumers enjoy socialising with friends online
Millennials like engageing in personal interactions with friends
Chileans prioritise value for money when travelling
Older generations expect hotels and resorts that are all-inclusive when on vacation
Consumers engage in walking or hiking
Younger generations prefer running or jogging as exercise
Consumers in Chile are interested in meditation
Chileans are feeling uneasy about the effects of climate change
Consumers actively engaged in adopting more sustainable behaviors
Chileans motivated to opt for packaging that is sustainable and environmentally conscious
Consumers in Chile utilize social media to voice their perspectives on current issues
Chileans love to find the best deals
Gen X try to purchase locally-sourced products and services
Consumers are willing to buy second-hand or previously-owned items
Gen X consistently search for established or renowned names
Consumers in Chile subscribe to online streaming services
Chileans expect to increase spending on education
Gen Z set to increase spending on new technology the most
Consumers are concerned about their current monetary status
Older generations say that their liabilities exceed their assets
Younger generations aiming to save more money in future
Consumers proactively oversee the sharing of data and privacy preferences
Older generations feel targeted ads are a invasion of their online privacy
Chileans utilise messaging apps or platforms
Older generations regularly access their financial accounts via online channels
Younger generations frequently use online health-related and medical sites
Consumers show support for companies by following their social media updates
Younger generations spread the word about products by sharing their purchases online
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