Consumer Values and Behaviour in Colombia

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Colombia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Colombia report answers:

  • How is the consumer mindset in Colombia changing? In Colombia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Colombia purchase decisions?
  • Where and how do consumers shop in Colombia?
  • What health-related activities do consumers in Colombia participate in?
  • What megatrends should I focus on in Colombia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Colombia
Consumers in Colombia have complex ideals, preferences and concerns
Older generations believe society accepts their identity
Consumers in Colombia have a habit for testing out fresh merchandise and offerings
Gen X love trying and testing new offerings and services
Consumers foresee that their current level of happiness will improve in the future
Millennials foresee that their financial situation will be better in future
At home, consumers connect with friends or family virtually
Safe location - the most desired home feature
Colombians prefer to cook or bake dishes for themselves
Consumers say that another person in at home is responsible for cooking for them
Gen X say that ordering food for delivery is more convenient
Consumers look for healthy ingredients in food and beverages
Older generations expect to establish their own schedule
Colombians primarily desire to ensure stability in employment
Consumers in Colombia say they uphold a division between their job and private life
Colombians engage in online social activities
Baby Boomers like engageing in personal interactions with friends
Consumers in Colombia primarily seek unwinding when travelling
Baby Boomers expect ability to arrange a holiday package options when travelling
Colombians participate in walking or hiking
Younger generations cycle or ride a bike for sport
Colombians are interested in meditation to improve wellbeing
Consumers are concerned about the climate change
Consumers actively pursuing environmentally-conscious lifestyles
Consumers in Colombia motivated to utilize packaging that is environmentally sustainable
Consumers use social media to voice their perspective on current issues
Consumers in Colombia like to find bargains
Older generations enjoy visiting shopping malls
Consumers look for reputable or popular labels
Millennials consistently look for products with private labels and lower prices
Consumers in Colombia subscribe to digital platforms for streaming content
Consumers in Colombia would like to increase spending on education
Younger generations foresee increasing spending on health and wellness the most
Consumers are concerned about their current financial situation
Gen Z say they feel assured about their current financial standing
Gen Z consumers the most focused on saving money in future
Colombains take an active role in controlling the sharing of data and managing online privacy
Older generations say targeted ads are an invasion of their online privacy
Consumers in Colombia utilise messaging apps or platforms
Gen X regularly access their bank account or use banking services
Younger generations open to using augmented reality to enhance the shopping experience
Consumers in Colombia show support for companies by following their social media updates
Millennials help promote a companies' social media
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