Consumer Values and Behaviour in Egypt

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Egypt report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Egypt report answers:

  • How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Egypt purchase decisions?
  • Where and how do consumers shop in Egypt?
  • What health-related activities do consumers in Egypt participate in?
  • What megatrends should I focus on in Egypt (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Egypt
Consumers in Egypt have complex ideals, preferences and concerns
Baby Boomers like to ensure health and safety measures are in place before they go out
Egyptians like to try new products and services
Millennials require personalized offerings that are tailored to their individual preferences
Consumers in Egypt are looking forward to a brighter future
Younger generations believe their lives will be better in future
At home, consumers connect with friends or family virtually
Safe location - the most desired home feature
Egyptians prefer to cook or bake dishes for themselves
Egyptians say that someone else living with them is in charge of making their meals
Younger generations state that they are unfamiliar with the techniques of preparing food
Consumers look for healthy ingredients in food and beverages
Older generations expect to work for themselves
Consumers primarily desire to make a substantial amount of money
Consumers in Egypt say they uphold a division between their job and private life
Consumers enjoy socialising with friends online
Older generations prefer socialising with friends in person
Consumers in Egypt primarily seek relaxation when travelling
Baby Boomers expect safe destination options when travelling
Consumers participate in walking or hiking
Older generations participate in walking or hiking
Egyptians are interested in meditation to improve wellbeing
Consumers in Egypt try to have a positive impact on the environment
Egyptian consumers actively engaged in adopting more sustainable behaviors
Egyptians motivated to opt for products that consume less energy
Consumers in Egypt use social media to share their views
Consumers in Egypt like to visit shopping malls
Baby Boomers say they would rather buy fewer, but higher quality things
Consumers in Egypt frequently search for affordable and store-brand items
Gen X wants to lead a minimalist lifestyle, only buying what they need
Egyptians subscribe to online platforms for streaming media
Egyptians expect to increase spending on health and wellness
Baby Boomers set to increase spending on groceries the most
Consumers in Egypt show apprehension regarding their current financial condition
Baby Boomers are satisfied with their current financial standing
Saving money remains top priority in future
Egyptians are proactive in managing data sharing and privacy settings
Older generations say it is important to share data to receive personalised offers
Egyptians employ messaging or communication applications
Older generations regularly access their bank account or use banking services
Baby Boomers frequently visit online health-related sites
Consumers engage with businesses' social media content
Younger generations share or retweet products
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