Consumer Values and Behaviour in France

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in France report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in France report answers:

  • How is the consumer mindset in France changing? In France, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in France purchase decisions?
  • Where and how do consumers shop in France?
  • What health-related activities do consumers in France participate in?
  • What megatrends should I focus on in France (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in France
French consumers are concerned about the rising costs of daily goods
Older generations feel confident in displaying their true identity with friends and family
Consumers in France seek out distinctively tailored products and services
Younger generations tend to prioritize spending their money on activities
Consumers anticipate a decrease in the amount of work they will have to do in the future
Younger generations expect to work more than they do now
While at home, consumers in France exercise
Outside space - the most desired home feature
French prefer to prepare meals for themselves
French say that another member of the family usually prepares meals for them
Younger generations say that they usually choose healthier meals when eating out
Consumers in France look for healthy ingredients in food and beverages
Gen Z prioritise working close to home
Consumers in France primarily desire to attain a lucrative wage
Consumers say they maintain a clear separation between their professional and personal life
Consumers connect with friends through digital means
Older generations like engageing in personal interactions with friends
French prioritise getting the best return on money spent when travelling
Older generations desire relaxation when traveling
Consumers in France engage in walking or hiking
Gen Z participate in team sports
Consumers in France are interested in massages
Consumers are feeling uneasy about the effects of climate change
Consumers actively pursuing environmentally-conscious lifestyles
Consumers motivated to opt for products that consume less energy
Consumers in France refrain from endorsing brands not aligned with their beliefs
French like to find bargains
Older generations enjoy window shopping
Consumers in France endeavor to embrace a minimalist lifestyle
Older generations are interested in acquiring items that have been previously owned
Consumers in France subscribe to digital platforms for streaming content
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on health and wellness the most
Consumers in France show apprehension regarding their current financial condition
Younger generations sometimes rely on credit cards or account overdrafts to cover cost
Gen Z most focused on saving money in future
French consumers state that tailored promotions utilizing their search are intrusive
Millennials prefer to communicate online
Consumers visit or update social networking site
Gen Z regularly employ messaging or communication applications
Younger generations frequently read online product or service reviews
French engage with businesses' social media content
Gen Z share or retweet companies' social media feed or posts
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